Lawsuit Claims P&G's Old Spice Deodorant Causes Severe Rashes and Burns

03/25/2016 at 04:23 PM ET

Right now, the hottest trend in beauty products is … coming under fire from very displeased consumers suffering from painful side effects. (You may recall the lawsuit against EOS lip balm claiming rashes and blisters or the one against Wen Hair Care claiming significant hair loss). The latest brand to be brought to court? Your boyfriend’s favorite deodorant (and let’s be real, yours too!), Old Spice, which is being hit with a lawsuit for allegedly causing severe rashes and burns.

Old SpiceDaniel Acker/Bloomberg/Getty

A Virgina resident, Rodney Colley, filed a lawsuit for $25,000 (though he is hoping that it be raised to class-action status) against Procter & Gamble’s Old Spice deodorants. The suit claims 12 varieties of the product cause rashes, irritation, burning and other injury. Under fire are After Hours, Pure Sport, Arctic Force, Bearglove, Lion Pride, Swagger, Fresh High Endurance, Aqua Reef, Classic Fresh, Fiji, Wolfhorn and Champion. (We couldn’t resist writing out every one of those scents.)

Colley clarifies he’s used deodorant in the past but never experienced irritation, rash and other discomfort until using Old Spice and provides photos to illustrate the damage (which he also shared on his Instagram account).

#tbt #oldspice

A photo posted by rodney colley (@roddypipperygg) on

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The suit claims the brand “falsely reported” that the deodorants “have no known effect with regard to skin irritation,” and includes photos and complaints from other similarly affected customers. (You can see all the complaints here.) Users are also sharing photos of burns on their underarms on the brand’s Facebook and Twitter pages, and Old Spice is responding to each asking them to reach out through direct message.

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In a statement to PeopleStyle, P&G stresses that Old Spice is safe to use. “Tens of millions of guys use our products safely and without incident every year and significantly less than 0.01 percent report having any adverse reactions,” a spokesperson explained.

“What you see on the internet are not ‘chemical burns.’ They are essentially skin reactions some people have that can be caused by a broad variety of factors or ingredients,” the statement continues. “Specifically to deodorants, some people experience irritation from certain ingredients commonly used by manufacturers of deodorants. It is important to note that this applies to deodorants and not antiperspirants which are formulated differently.”

The brand also explains that product labels do “instruct guys to discontinue use if they experience any irritation.”

Adds a spokesperson, “If you do a Google search, you will see similar reactions associated with many different brands of deodorants, so the concerns expressed online are not exclusive to Old Spice. In the male deodorant category, we have about six times the market share of the next leading competitor, so you would find Old Spice referenced more.”

For those with any concerns or questions, Old Spice encourages consumers to call at 1-800-677-7582.

Do you use Old Spice products? Have you ever experienced painful irritation? Share your thoughts in the comments below.

— Colleen Kratofil

FILED UNDER: Beauty , Men's Grooming
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Showing 64 comments

wm8c on

I had the exact same reaction. I’ve had it happen with two separate bottles of the product and each time it seemed to be a problem with the first few applications from a new tube and then it would stop. Unfortunately I didn’t put two and two together either at first thought maybe the laundry soap caused the problem because I usually didn’t notice it until after a shower and toweling off that I was burnt! I just spent 3 weeks with triple antibiotic treatments to clear the latest round and now have brown scars from the burns on my armpits.

Greg mino on

Been using old dpice sport for years, not a problem

Toby valadez on

I have this rash I have controlled it to a minimum but can no longer use deodorant. For over a year I fought it thinking I was doing something and now I know. I still have symptoms and want more info on how to go about being part cause no joke it has gotten to points of severe pain.

Steven on

I thought it was a alergic reaction, but my armpit is completely red and when I sweat it burn. My lawyer will here about this.

Sarah on

How do get in lawsuit! This tore up my husband

Anthony on

Mine irritations of the underarm areas started when I used the same product. What can I do?

BEN on

I had that happen to me as well and I called old spice and told them what had happen to me and that nothing has changed with there deodorant no new formula. they just told me to quit using it and sent me a coupon for my troubles. I have used their deodorant for years and years and this one was the original scent but it was green.

John Chanslor on

I had a very disturbing and frightful reaction to Old Spice deodorant myself. I developed a very sore and burning lump on my right armpit,along with a rash. The lump was almost as big as one’ve those bite-sized candy bars! Took three weeks for it to dissipate. Got so bad at one point,I was putting bags of ice under my arm to numb the pain.
It’s all gone now…but not something I ever want to experience again!

Stephen Weber on

I stop using the Old spice deodorant, made my pits look like a sunburn abrasion with pain worsen as I would sweat! I have never had any trouble with any product other than the deodorant!

Telly Carver on

This happened to me. It’s weird though cause I had two different sents. Only one of them would break me out. Both old spice.

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