Kim, Kourtney and Khloé Kardashian Sued for Not Promoting Their Eponymous Beauty Line

03/22/2016 at 06:00 PM ET

While Kylie Jenner lip kits continue to sell out in minutes and attract a slew of celeb fans, her older sisters Kim, Kourtney and Khloé can’t quite say the same about their makeup line. The sisters are being sued by Hillair Capital Management for breaching their contract and not actively promoting their Kardashian Beauty line enough.

Khloé, Kim, Kourtney KardashianGetty

The relationship between Hillair and the Kardashians started in 2014, when the investment firm stepped in with $10 million to save the struggling makeup line after the first distributor, Boldface, went “belly up.” As part of the deal, the Kardashians would continue to be the face of the brand and “actively promote, market and support” it.

But Hillair is now claiming the Kardashians didn’t hold up their end of the bargain. The company is accusing the sisters of having “immediately” stopped marketing and promoting the line, even actively seeking out other investors to buy out Hillair.

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In the complaint, Hillair stresses that “all parties understood that the Kardashians’ full support and cooperation was essential to the success of the Kardashian-branded “Kardashian Beauty” line.” And highlights the fact that “the Kardashians wanted a better deal than they had struck with Hillair. Towards this end, they failed and refused to properly market and promote the line in the hope that a more lucrative financial deal would materialize. It never did.”

The lawsuit also recognizes Kim’s recent involvement with a competitive makeup line, lending her name to a new Charlotte Tilbury “Kim KW” lipstick shade. And alleges that Khloé stated publicly at the Beauty World exhibition in Dubai in 2015 that she “hated everything about the Kardashin Beauty products and appearance.”

This actually doesn’t mark the first time the line has been caught up in legal battles. It was initially launched in 2012 under the name “Khroma Beauty” but it came under fire from Chroma, an L.A. makeup studio with a too similar-sounding name in 2013, causing the sisters to change the name to “Kardashian Beauty.”

Thoughts on the lawsuit? Share them in the comments below.

— Colleen Kratofil

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Showing 14 comments

Wendy on

Blah blah blah…
That’s what I read now whenever u see these chic’s faces attached to an article.

Sweetiebaby1 on

I used to love people mag. I wouldn’t pat five cents for it now. I wish they would go out of business

Tasha on

They don’t promote any of their lines. They don’t wear their clothes, their kids don’t wear the clothes from their children’s line, they don’t wear their make-up, they are useless on every level. They should stop making stuff and people need to stop buying the cr*p they make.

M.T. on

The Kardashians don’t make anything. All they do is agree to put their names on products and anything else that’s in the contract. Such as promotions and marketing of the products. They get too much credit.

Sally on

I guess they will find out what happens when you don’t follow a contract…go get um…

Commentor on

The real joke is that all these women constantly moan about how hard they ‘work’. Doing what exactly?

Commentor on

And the people who buy those Lip Kits are delusional. Go get lip injections, then paint them with elf or NYC lipstick at $1-2 each. Same thing. If your lips are inflated enough, bulbous enough and ridiculous enough, any lipstick will show up and maybe you’ll look as cheap as Kylie.

vcb2 on

The Kardashians have been around long enough for anyone with some degree of brains and maturity, not to mention business acumen, to know what they’re about. I have no sympathy for any company that thinks that the Kardashian name equals an automatic hustle and exploitation of the public. They need to follow the example of the Smart companies and be content with the mega profits made from the exploitation of the sub/teens. Let em sue. They’ll get what they deserve; a middle finger.

vcb2 on

The Kardashians have been around long enough for anyone with some degree of brains and maturity, not to mention business acumen, to know what they’re about. I have no sympathy for any company that thinks that the Kardashian name equals an automatic hustle and exploitation of the public. They need to follow the example of the Smart companies and be content with the mega profits made from the exploitation of the sub/teens. Let em sue. They’ll get what they deserve; a middle finger.

elegant gypsy on

No way do they have the time it takes to promote their “beauty” line when what’s more important is taking selfies and posting nude shots online. And they can’t cover the ugly that lurks beneath all that make up!

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