Madonna's Daughter Lourdes Leon Is the New Face of Stella McCartney's Pop Perfume

03/11/2016 at 10:01 AM ET

All week, Stella McCartney has been introducing us to her next generation of fashion muses. For her first fragrance launch in four years, the designer has unlisted four young stars, each of whom are pushing the boundaries of beauty in their own way. On her list: musician Grimes, model Kenya Kinski-Jones, actress Amandla Stenberg, and in the final reveal on Friday, Madonna‘s daughter, Lourdes “Lola” Leon.

Lourdes Leon Stella McCartney PopStella McCartney Instagram

This is the 19-year-old’s first foray into fashion spotlight since launching launching the Material Girl line for Macy’s with her mom (yep, Madonna) in 2010. But this new campaign is a logical fit for the teen who has grown up knowing McCartney her entire life. In a post on her Instagram account the designer enthused, “So happy to have Lola on the POP team! Lola, who I’ve known her entire life, is at the beginning of her career as a performing artist. She’s an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground!”

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RELATED VIDEO: Madonna Felt Like She’d Lost Part of Herself When Lourdes Left for College

In the first image release for the campaign, Lourdes’ naturally dark black hair has been dyed a soft lavender shade that complements the magenta shades of the Pop bottle and the pastel pink backdrop. McCartney also zoomed in on a sweet detail: Lourdes’ knuckle tattoos, which pay homage to her mom (currently in the middle of a tough custody battle over Lourdes’ half-brother Rocco) and dad (Madonna’s former trainer Carlos Leon).

Guess who!? X Stella #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on

The Pop fragrance campaign is meant to convey to young girls a sense of self-acceptance and self-love, showcasing a diversity of young women who are each pursuing their own artistic truths (much like Stella herself, who found fashion after growing up with a very famous musician father and photographer mother). And it doesn’t hurt that they all happen to be totally gorgeous.

What do you think of Lourdes’ new campaign? Are you excited to see what she does next?

–Emily Kirkpatrick

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Showing 61 comments

biteme on

First Willow Smith and Now Eybrows Leon…these ugly kids would NEVER even be given a glance if it weren’t for famous mamas and papas. These girls are.not just ugly but fugly.

whatever on

She is so freakin fugly…mamas fame gave another spoiled rich kid an opportunity that would otherwise go to someone with looks or talent.

carol on

Trim those eyebrows!

carol on

Ewwww – eyebrows

Aj on

She is very pretty, but she looks a lot older than 19.

PCC on

People are talking about the eyebrows? What about the permanent tattoos are her knuckles? That say “Mom” & “Dad”?

Poppy on

The eyebrows, the fugly looking hair, the nasty tattoos, the drugs, cigs and alcohol…yeah, this is not someone I want my daughter to emulate.

Ruthmala on

Just my opinion but with all the beautiful girls out there, they could have found someone with more grace and beauty.

anonymous2 on

She obviously got the job because her mother is Madonna.

GinaG on

She looks like she would smell bad from poor hygiene.

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