Caitlyn Jenner Teams Up with H&M for New Sport Campaign

03/10/2016 at 09:32 PM ET

Is Caitlyn Jenner the new face of H&M?

The reality star announced on Thursday that she has been working with the retail chain for a new collaboration called H&M Sport. “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign,” Jenner, 66, tweeted.

In the first look of the athletic partnership, the I Am Cait star models a head-to-toe black look that features a sporty zip jacket, leggings and white-soled sneakers.

Details of the sport campaign have yet to be released but like Jenner teased “#MoreIsComing #StayTuned.”

The transgender activist is making a name for herself in the fashion world just weeks after unveiling her lipstick venture with M.A.C cosmetics. Jenner is following in the footsteps of her lip kit-creating daughter Kylie as well as her signature lipstick-having supermodel daughter Kendall into the beauty business starting her very own lipstick named Finally Free.

100 percent of proceeds of the “rosy nude” shade will be going to the M.A.C AIDS Fund Transgender Initiative. The lipstick will be available on April 7.

Karen Mizoguchi

FILED UNDER: Caitlyn Jenner , Celebs , Fashion
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Showing 35 comments

rubyovertherainbow* on

I won’t be shopping there anymore.

lol on

Do they really think REAL WOMEN, would follow HIS advice regarding women fashion?

Kara on

” She” and ” Her” are typos, right?

Brian on

Lost customer! Doesn’t matter what he does. He is Bruce Jenner. No if’s no Ands no butts! You can give 5000 surgeries you can wear whatever clothes and make up you choose you can get your hair done by professionals four times a day but dude you’re Bruce Jenner still.

Kara on

He doesn’t even look like a women!

Linda on

I think too many people are being way too harsh on Bruce-now-Caitlyn Jenner! Good grief….let it be! Whomever says she does not look like a woman is being VERY judgmental. Frankly, I think she looks more feminine and more like a lady than a lot of real females. Give her a break. Let her live her life.

harry on

What a f—ed up person from a fu—ed up family! No one will take it seriously!

Crystal on

Wow , that’s so disappointing to hear. I use to like to shop at H & M- but not now ! What type of message are they sending our young people !

@Linda on

Linda he is living his life, but don’t expect everyone to embrace him as a woman. Some people will including you, but others are entitled to their opinion and they don’t see a woman, but a man in drag. Also Bruce is making millions pushing woman’s products and winning awards for being a woman, while REAL WOMEN are being ignored by these companies that want REAL WOMEN’S money. They won’t be getting mine!

rubyovertherainbow* on

A bit soon for him to be trying to develop a fashion line for WOMEN.

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