Caitlyn Jenner's M.A.C Lipstick Is Here (and it's Official This Time!)

02/26/2016 at 05:24 PM ET

Move over Kylie, there’s a new lipstick maven in town. Yup, Caitlyn Jenner is following her lip kit-creating daughter (as well as her signature lipstick-having elder daughter, Kendall) into the business, starting with a a single M.A.C lipstick named Finally Free.

Caitlyn Jenner MACCourtesy MAC

The deep nude shade, which M.A.C announced Friday, will be available on April 7th, and is Jenner’s first foray into cosmetics — an area that has been a huge goal for the star.

“And honestly, my ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company, she tells M.A.C in an interview on their site. “When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”

Caitlyn Jenner MACCourtesy MAC


M.A.C’s announcement comes after much speculation that Jenner was partnering with the brand back in June — but they denied it to E!, saying “M.A.C. Cosmetics is a brand that embraces ALL AGES, ALL RACES and ALL SEXES and is a longstanding supporter of the LGBT community. We are inspired by Caitlyn Jenner, her personal journey and we admire her courage and beauty. We have not signed Caitlyn as a spokesperson for M.A.C.”

So while we can’t say that we didn’t see it coming, we’re thrilled that it’s finally official.

RELATED: Beauty Launches You Probably Can’t Live Without

As a huge advocate in the transgender community, it’s no surprise that Jenner had charity in mind when creating her first product. With 100 percent of proceeds of the shade (on sale April 7) going to the M.A.C AIDS Fund Transgender Initiative, and with hopes of high sales and “raising a lot of money,” Jenner chose an everyday shade that more women would purchase.

“I like a little color on my lips, not a lot during the day,” she tells M.A.C. “And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”

As far as the name goes, Jenner shares that she “wanted a name that I use, and which represents the community. This is who I am: Finally Free.”

RELATED VIDEO: 5 Ways Caitlyn Jenner Broke the Internet

But creating a lipstick with a family like hers must be challenging — after all, her daughter Kylie’s lip shades have sold out in seconds. But Jenner shares that her daughters’ success in the glamour world is “inspiring.”

“They always look good. They always do their makeup well,” she says. “They really understand how to dress, even if it’s everyday stuff. And to me that’s inspiring, because it’s a lot of work.”

And one of her biggest supporters when it comes to glam? You guessed it — Kim. “Kim has been great at giving me advice, just by saying, ‘Okay, if you’re going to do this, you’ve got to rock it,” she says in the interview. You cannot go out the door unless you’re put together. I’ll do whatever I can to help you, but you’ve got to take it seriously because, if you get that one bad photo, they’re going to use it forever. So don’t give them that ammunition.'”

What do you think of Jenner’s first beauty product? Tell us below.

— Jillian Ruffo

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 38 comments

Megan on

There are SOOO MANY beautiful REAL women, and they chose “HER”? Is this a joke or what?
So dissapointed

luca on

um, that doesn’t look nude to me

Carlee on

Oh boy! Man makeup for senior queens. Where do I sign up in forty five years?

Synde on


Guest on

That does it. I’ll never buy that MAC cr*p again 😖

Jen on

Why does a MAN wanna wear makeup????

Cindy on

As an experienced board certified physician and psychologist, I am of the informed opinion that the setting of Bruce’s show should take place in a mental hospital, where most transvestites who suffer from the debilitating mental illness of gender dysphoria disorder, eventually end up to seek treatment for the disease. Historically, these psychologically damaged, and mostly psycho-sexually abused and tormented individuals, exhibit the highest rates of any mentally-ill population for suicide and attempted suicide, 81%, and 91%, respectively. Most, like Bruce, also exhibit many comorbid disorders, such as severe dimentia, hallucinations, anxiety, drug and alcohol addiction (Bruce is addicted to pain killers, alcohol and cocaine) and depression. Transvestites also exhibit the highest rates of genital damage from lack of proper hygiene and anal fissures from rough anal sex and bondage sex, as well as pandemic rates of sexually transmitted diseases running rampant among transvestites, like Bruce William Jenner.

Sweetiebaby1 on

Big old old freak

Sherae on

Call me crazy but I believe that this entire thing developed after a some creepy fascination with what the Kardashian/Jenner girls do– aka flounce around in expensive clothes, show up to the opening of everything, and do “modeling campaigns” for no reason. I believe that over the years he became enamored by the attention they get and the way they’re famous for nothing and wanted to play too. Trans is real but I do not believe Bruce Jenner is one of them. I just think he wanted to BE a “Kardashian”. And that is creepy.

chance on

This dude is ridiculous.

1 | 2 | 3 | 4 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,514 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters