Lands' End Apologizes for Gloria Steinem Feature Amid Backlash from Anti-Abortion Customers

02/25/2016 at 07:03 PM ET

Clothing retailer Lands’ End has removed a feature on feminist activist Gloria Steinem from its website and online catalog, and has issued an apology for featuring her after anti-abortion customers complained about her inclusion.

Gloria Steinem Land's End catalogPaul Zimmerman/WireImage




“We understand that some of our customers were offended by the inclusion of an interview in a recent catalog with Gloria Steinem on her quest for women’s equality,” the company said in a statement, according to The Associated Press. “We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t. For that, we sincerely apologize.”

“Our goal was to feature individuals with different interests and backgrounds that have made a difference for our new Legends Series, not to take any political or religious stance,” the statement said.

Steinem had been featured in the company’s spring catalog (above) and Lands’ End had a corresponding initiative that allowed customers to support the Fund for Women’s Equality, of which Steinem is a board member. Despite the fact that the article did not mention abortion, according to The Huffington Post, anti-abortion activists were enraged that she was featured at all.

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“Those of us who love family, love children, are completely puzzled why you would promote a very vocal pro-abortion celebrity,” one customer, Maureen Donnelly, commented on Facebook. “If you want to promote and subsidize abortion, which is responsible for the deaths of over 1 million babies in America each year, we will be returning all Lands’ End clothing.”

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“Lands’ End was always my go-to for clothes for my children, my girls especially. Now that you have aligned with Gloria Steinem, there is absolutely no way that I will ever order from you again,” commented Melissa Naasko. “Your catalog is going right into the shredder.”

In addition to the individual outrage, several religious schools have stated that they will no longer be ordering their uniforms from the catalog, the Milwaukee Wisconsin Journal Sentinel reports.

What do you think of the response?

— Gabrielle Olya

FILED UNDER: Fashion
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Showing 126 comments

Jen on

I also threw my catalog in the trash and found the whole article completely misguided. Photos of adorable children running around in LE clothing, while the woman a few pages back would love nothing more for them to have never been born. Very strange on LE’s part.

pcc on

Gloria Steinem has had a 40 plus year career of fighting for women’s rights, but rabid Pro-Lifers see only one thing. Shame on Land’s End for removing that article.

pcc on

And Jen just proved my point.

Momofsdg on

Are you kidding me? Those idiot women wouldn’t even have a socially recognized voice if not for Steinam, et al, and the fight for equality. Congratulations Land’s End. You just lost my family as customers n

Teresa on

I have been a faithful Lands End shopper for years but no more. When I got my catalog yesterday I was completely floored they would align themselves with this woman and her views, especially on abortion. Companies would do well to stay neutral on such hot button topics instead of taking the risk of offending a HUGE group of their clientele.

GCH on

Grow a pair Land’s End. What a woman does with her body is her business. Period.

Alicia on

Land’s End would do well to simply stick to selling clothes and home goods. Featuring an extreme activist aligned with one side of the political picture in our country was an idiotic move.

Audrey on

You know what Land’s End? I am offended that you are offended. The woman has done nothing but fight for women her entire life. And your bowing to right-wing pseudo-Christians means you just lost ME as a customer.

Cobbscout on

Ditto what pcc said:
“Gloria Steinem has had a 40 plus year career of fighting for women’s rights, but rabid Pro-Lifers see only one thing. Shame on Land’s End for removing that article.”

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