Justin Bieber, Kendall Jenner and More Bare Almost All (Again!) for Calvin Klein

01/27/2016 at 12:01 AM ET

You may think you’ve seen Kendall Jenner and Justin Bieber‘s ads in every possible permutation, but we guarantee you haven’t seen them quite like this yet. The two stars (along with music heavyweights like Kendrick Lamar, Fetty Wap and FKA twigs) strip down, glam up and give good smolder in the brand’s latest ads, and we’ve got an exclusive peek behind the scenes.

Calvin Klein ad campaignTyrone Lebon

Bieber in particular had a blast on set after his sultry (but serious) black-and-white shoot from last January. “It was much more informal this time around. I was excited I got to skateboard,” he tells PeopleStyle. And lest you think it’s at all awkward to get down to a very tight pair of boxer-briefs in front of a crowd, let Bieber reassure you: “I’ve been doing photoshoots since I was a kid, so I am comfortable in those situations at this point.”

Jenner, on the other hand, says she’s a bit more shy — that is, until the camera starts clicking. “Explaining that kind of thing with words is always tricky, but it’s just this rush and a big part of what attracted me to modeling in the first place,” she tells PeopleStyle. Equally exciting? Seeing her face (and abs, and everything else) huge on billboards.

Calvin Klein ad campaignTyrone Lebon


“It’s a bit unreal to see myself in such an iconic ad … that I’ve grown up obsessing over each time I saw it’s campaigns in magazines,” she says. “You know that feeling you get when you’re hitting the loop to loop on the roller coaster and your belly drops and you get that rush of adrenaline? That’s kind of what it feels like. Now combine that with a giant billboard on [N.Y.C.’s] Houston St. and you’re just like, Wow.”

One thing Bieber and Jenner definitely have in common with their model instincts? They love great music to get them in the right mindset. “All you really need is a good playlist and the rest sort of falls into place,” Jenner says, while Bieber (who had his new album Purpose playing during the shoot) echoes, “It depends on my mood. Sometimes, I want it to be calm and other times I want to be really hyped — so it all depends.”

RELATED PHOTOS: Valentine’s Day Lingerie for every possible occasion, from Netflix and Chill to Drake’s private plane!

Calvin Klein ad campaignTyrone Lebon

Luckily, they had plenty of great music right at their fingertips, thanks to artists including Kendrick Lamar (pictured), FKA twigs (you might also know her as Robert Pattinson’s fiancée) and Fetty Wap filling in the blank to the statement “I ______ in my Calvins” for a series of dramatic, colorful ads shot in L.A. by Tyrone Lebon. And for the first time, all of the CK lines (denim, Collection, underwear … you get the idea) are all presented in one ad campaign, mixing the brand’s different aesthetics in the same way that their models mix genres.

RELATED VIDEO: First Look: The 90-Second Spot for the Ad Campaign!

Calvin Klein ad campaignTyrone Lebon

A typical day for Bieber is as follows, he tells PeopleStyle:
8:00 a.m.: I sleep in #mycalvins
3:00 p.m.: I skate in #mycalvins
12:00 a.m.: I record in #mycalvins

I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

A photo posted by Justin Bieber (@justinbieber) on

He also gets plenty of free underwear out of this gig, in case you were worried: “They know me pretty well, so the Calvin team know what I like and what fits well. They send me underwear every month so I usually don’t take much home with me from shoots.”

Calvin Klein ad campaignTyrone Lebon


And for Jenner, who loved working with the other models on the campaign, she answered the questions thusly:
I sleep in #mycalvins at 8am
I laugh in #mycalvins at 3pm
I am laughing so hard I’m actually crying real tears in #mycalvins at midnight

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign… What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on

Most importantly, though, she’s got some great advice for anyone wearing underwear, even if you won’t be seen in yours on the side of a building 40 feet high: “The move is to just feel good in them. When you feel confident, you just radiate and operate on a totally better vibe.”

For more from the ad campaign (including a truly great quote from Justin Bieber) pick up this week’s issue of PeopleStyle on stands!

— Alex Apatoff

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Showing 18 comments

rubyovertherainbow* on

Bieber is so lame, fake, unattractive, and such a brat.

Kelsey65 on

Why do guys in underwear ads always pose with a hand on their junk? Between the bleached hair and tattoos Bieber looks like he’s trying to imitate David Beckham’s classic underwear ads.

sarah on

They are all so unattractive thanks to their personalities.

badramalik100 on

He looks like a 14 years old boy experimenting with hair color and temporary tattoos, waiting for mom to yell at him: take a shower and wash off that childish color book, you look ridiculous! Unfortunately, he will never be taller or more masculine with that baby face and 175 cm. Only face like Selena’s matched his. Any other girl next to him looks much older.

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hilary on

She is Pattison’s “fiancee,” not “fiance.” She is female.

And underwear? I don’t like underwear. I don’t wear it and can’t stand when men wear it. Commando all the way, all the time.

Kendall has no ab definition at all, but her face is pretty; and Bieber should color his hair the color of HERS. Platinum is a bad choice for him. And listening to his own album? Shades of R Kelly…ugh! It’s a good album, to be sure, but …jeez.

bubbles on


Sherry on

Justin proves it yet again. He’s still full of himself and has no new desires to stop clutching the crotch whenever possible. More disgust from me.

Kendall – Wearing things a kid her age shouldn’t be, but for the most part she’s not looking trashy. That’s a first for a Kardashian/Jenner.

Brooke on

Biebs is adorable if you’re like 12. I can’t get past his baby face. He looks like he should be posing for back to school backpack ads or something. I wanna see Marky Mark in his Calvin’s, not this kid.

Lina on

Sexy is not what comes to mind when I look at Justin or Kendall. I know they’re “it” right now, but they both lack sexy. They won’t convince me to buy Calvin’s.

Monica on

Why is everybody so mean?! THIS is why our world is such a mess – nasty, mean-spirited people. Keep your rotten thoughts to yourselves. If you can’t say something nice, shut up. Really.

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