Aerie Taps First Curvy Model, Barbie Ferreira, for New Unretouched Swimwear Ads

01/25/2016 at 03:09 PM ET

American Eagle’s loungewear extension, Aerie, has made it a point to show un-retouched photos in its lingerie ads for the past few years, but its latest swimwear campaign includes their first full-figure model. And the result is not only beautiful, but empowering.

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The brand nabbed model (and social media starlet) Barbie Ferreira to front the latest campaign and star in an accompanying video.

In the behind-the-scenes shoot, the model explains how she feels about her un-retouched photos. “Not being retouched in the images is something that’s really important to me,” she shares. “Knowing that that’s what I look like without anyone’s perception of what my body needs to look like. The world needs more women who are so strong, especially a lot of friends that I have.”

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Since the brand launched its “Aerie Real” campaign in 2014, the company has championed showcasing a variety of body types thanks to its un-retouched photos in ads and images seen throughout the site. “The real you is sexy,” the company said at the time. “We want every girl to feel good about who they are and what they look like, inside and out.”

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And the brand has gained major traction ever since, recently tapping Emma Roberts for its summer lingerie campaign. “I just love the message behind it. I thought the whole idea was so inspiring,” the Scream Queens star previously told PEOPLE. “Yes, I’m an actress, but I’m also a real girl. Seeing [Photoshopped] ads, you get kind of bummed. You’re like, ‘Ugh, do these people really look like that?'”

Ferreira celebrated her new gig by posting photos of the campaign and standing up for her body image against any haters on Twitter.

Brands are making more of an effort include a better representation of modes on runways, in ad campaigns and on magazine pages as seen in the Sports Illustrated Swimsuit Issue, in Viva N Diva’s ad campaign  and for down syndrome model Madeline Stuart‘s growing résumé.

What do you think of Ferreira’s campaign? Are you loving the new ad photos? How about the shift in industry model standards? Share with us in the comments below!

— Colleen Kratofil

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Showing 15 comments

sarah on

Beauty!

Marc on

She looks like she’s had way too many burritos!!!

Yo mama on

Aerie goes up to a 38DD and all of the models on its actual product website are <110 lbs. Their 1 piece suits are made for 0% body fat. Nice try tho.

cary on

if you want xl pantines you have to order online usually. VERY small selection in the stores. but thanks for trying!

Jan on

She is beautiful but she is fat. She has rolls and cellulite and dimples…and she is so young. Her thighs are pressed together with so much fat and bulging out. Flattering photo shot with her leg blocking the rolls. She has the body of 40 year old who has had kids. Please stop telling us what to like. Other fat girls will like this…it gives them permission to stay fat.

CR on

I think she has an awesome body.

arabrabbra on

Shes gorgeous!

Murry on

ok! enough with the fat women already. what happened to showing pictures of beautiful women?

Ryan on

Ha-ha! You fat shamers below are pathetic f$cks. Shut up. Go back in your holes. While you are in your holes, go off yourselves.

:)

Lizzie on

I don’t believe this kind of ads praise being overweight. I think they are about loving and accepting yourself the way you are. I am 20 years old and have struggled with my weight my whole life, I battled an eating disorder for two years because I was terrified of gaining weight, and I wasn’t even overweight to begin with. Right now, I am not thin but at least I’m healthy. I have rolls and cellulite and stretchies but according to the doctors, my weight is perfect taking into account my height and age. I do not think this model is fat. She certaintly doesn’t look like an anorexic runway model but she looks healthy and confident. Besides, not everyone wants to look extremely skinny, some people, as myself want to have some more flesh in their bones.

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