Cindy Crawford, Naomi Campbell and Claudia Schiffer Star in Balmain's ('Super'-Sexy) New Campaign

01/07/2016 at 11:36 AM ET

Last year, the Balmain Army recruited modeling’s most famous sister acts (Kendall and Kylie Jenner, Gigi and Bella Hadid, Joan and Erika Smalls) to front their fall 2015 ads. This year, they’re bringing in Balmain army veterans (so to speak) with the original supermodel squad — Naomi Campbell, Claudia Schiffer and Cindy Crawford — for their new Spring/Summer 2016 campaign. And the way they’re delivering fierce, sexy intensity, you’ll swear it’s 1990 all over again.

BalmainSteven Klein

The ads feature all three supermodels in provocative close-up shots (hi, Cindy!) in sheer, cleavage-baring designs, as well as full-length pics modeling caged, tiered, ruffled looks from the spring collection.

And according to Schiffer, reuniting with Crawford and Campbell on set felt like no time had passed at all. “I loved seeing Cindy and Naomi again,” she wrote on Instagram. “Every time it’s like I’m continuing a conversation from the day before. We have experienced some amazing times together. Cindy and I talked about family life as we had our hair and makeup done and Naomi, who still has the best body in the business, made us laugh.”

The brand’s creative director, Olivier Rousteing, called the photos a “dream come true” on Instagram, explaining that it was actually these three supermodels that made him fall in love with fashion.

“While we shot these images, I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my Spring 2016 campaign — for those four singular talents have inspired me from day one,” Rousteing said in a statement.

He said it was their editorials that “first made clear to me the amazing transformative power of fashion.” Adding, “Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designers’) atelier. To say that working with them was a dream come true is no exaggeration.”

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He hopes these ads will come full circle one day, to serve as inspiration for the next generation of high-end designers. “Looking at them now, I like to think that perhaps someday these shots might also form part of some future designer’s mood board,” he said.

As for the models, they’re celebrating appropriately — with epic #tbt Instagrams.

Who needs a hairbrush when you've got Chanel? Backstage @chanelofficial S/S '94 with @claudiaschiffer ❤️ #WCW

A photo posted by Cindy Crawford (@cindycrawford) on

#tbt 1995 working it with @cindycrawford X

A photo posted by Claudia Schiffer (@claudiaschiffer) on

Excited about Balmain’s new ads? Share with us in the comments below.

–Colleen Kratofil

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Showing 12 comments

Sweetiebaby1 on

It’s about time. The jenners and kartrashians are not model material.

sandra on

All still so gorgeous and rocking it!!!! Well done, ladies.

Marisa on

Well done! Anyone is better than Kartrashians, but this is a major step up!!! Shoutout to these hotties who are still hotties!

Sally on

Wow, congrats. Guess the jtrash just wasn’t selling. These are real supermodels, something jtrashy will never ever be.

Sally on

Yep real supermodels….guess balmain got real

Bella on

Still beautiful at any age. Its crazy to think that Naomi might possibly be even more beautiful now if she didn’t have any problems with drugs and alcohol. She seemed to really live that supermodel/rock star party lifestyle. It can catch up with you.

Maria on

Supermodels I actually recognize. I feel I need to go watch Freedom 90 again. :)

Guest on

These women were the real deal when it came to modeling (despite Naomi’s craziness). The models today cannot compete.

Mingo on

These ladies were the ONLY SUPERMODELS. Everyone today is a wannabe or a celeb because of social media. These ladies made it solo and made it big. Delighted they’re back.
(Not a fan of the photos. Why they have to pose like they’re trying to swallow a poker beats me. Not sexy)

Guest on

Well done Olivier models that have the skills and art of modelling excellent. Better than the current types in which rich mums and dad pay for their gig and have the audacity to call themselves model. Smdh now everybody can be a model.

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