Zendaya Has a New Beauty Gig as the Face of CHI Hair Care (Exclusive Video)

09/21/2015 at 04:05 PM ET

Zendaya has mastered the art of mane change ups — and fending off the haters who can’t handle her different dos. And now the 19-year-old is taking her influence in the conversation about hair a step further, partnering with brand CHI. As the hair care brand’s first celebrity face, Zendaya will collaborate with it on a number of initiatives.

Zendaya attends the 2016 Miss America CompetitionMichael Loccisano/Getty Images

RELATED VIDEO: Zendaya Announces Her Partnership with CHI Hair Care

“I have to make sure I really take care of my hair. I like the fact that CHI has so many products that do that [for me],” Zendaya tells PEOPLE, adding that “nobody should ever be afraid of having fun with their hair as long as you take care of it.”

Zendaya's Many Hair LooksParas Griffin/WireImage;Jon Kopaloff/FilmMagic; Gr

Describing her natural hair as “fine” and “not as curly as it once was,” the star admits she had major hair damage after years of constant styling. And now, she’s super particular about her regimen.

“I use CHI’s Argan oil line — I like that is has moisture in it. And then I have a specific routine to make my curls look more defined when I wear them natural.” Her one-two punch:  The brand’s “amazing blow dryer” with a diffuser attachment and “the styling crème gel that helps me crunch my curls up.”

Zendaya Switches Up Her HairstylesJon Kopaloff/FilmMagic; Jon Kopaloff/FilmMagic; Gr

As for what style the star is dying to try next, she’s leaning toward hopping on the color bandwagon, “I feel like I’ve pretty much tried everything — the next step for me is different colors maybe. But that’s definitely a wig thing; I’ve never colored my hair and I don’t plan on it, so there probably will be a lot of wigs.”

RELATED VIDEO: Zendaya’s Tips to Achieve ‘On Fleek’ Eyebrows

What do you think of Zandaya’s new beauty gig? Share below!

–Jackie Fields

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Showing 3 comments

Their just dumb on

Note to self, add CHI to the do not buy list along with Estee Lauder since they signed a Kardashian. (No worries though since most of the people I see at Ulta buying CHI products look like they don’t have a penny to their names, but will overpay for CHI products because they think it makes them look cool.) And they wonder why they can’t get out of poverty…..

Angel on

She wears wigs, what does she know about hair care!

Kandra Kuchle on



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