Zendaya Has a New Beauty Gig as the Face of CHI Hair Care (Exclusive Video)
Zendaya has mastered the art of mane change ups — and fending off the haters who can’t handle her different dos. And now the 19-year-old is taking her influence in the conversation about hair a step further, partnering with brand CHI. As the hair care brand’s first celebrity face, Zendaya will collaborate with it on a number of initiatives.
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RELATED VIDEO: Zendaya Announces Her Partnership with CHI Hair Care
“I have to make sure I really take care of my hair. I like the fact that CHI has so many products that do that [for me],” Zendaya tells PEOPLE, adding that “nobody should ever be afraid of having fun with their hair as long as you take care of it.”
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Describing her natural hair as “fine” and “not as curly as it once was,” the star admits she had major hair damage after years of constant styling. And now, she’s super particular about her regimen.
“I use CHI’s Argan oil line — I like that is has moisture in it. And then I have a specific routine to make my curls look more defined when I wear them natural.” Her one-two punch: The brand’s “amazing blow dryer” with a diffuser attachment and “the styling crème gel that helps me crunch my curls up.”
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As for what style the star is dying to try next, she’s leaning toward hopping on the color bandwagon, “I feel like I’ve pretty much tried everything — the next step for me is different colors maybe. But that’s definitely a wig thing; I’ve never colored my hair and I don’t plan on it, so there probably will be a lot of wigs.”
RELATED VIDEO: Zendaya’s Tips to Achieve ‘On Fleek’ Eyebrows
What do you think of Zandaya’s new beauty gig? Share below!