Gigi Hadid Is the New Face of Maybelline!
Some BFFs get matching necklaces. Gigi Hadid and Kendall Jenner land matching major beauty contracts. Two months after Jenner, 19, signed on as the new face of Estée Lauder, Hadid, 19, announced her beauty contract with Maybelline New York.
The daughter of Real Housewives of Beverly Hills star Yolanda Foster, who signed with IMG models back in 2011, has seen her career pick up rapidly within the past year, landing ad campaigns for Tom Ford eyewear, Victoria’s Secret Pink and Guess and hitting the runway for Chanel. But she saved her biggest announcement yet for her Instagram followers:
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She also shared the big news with Vogue.com, saying she’d been wearing the brand’s SuperStay 24HR Concealer since before she was technically allowed to wear makeup.
Hadid’s first ads will be revealed in October, but in the meantime, look for the star to be sharing lots more like the Instagram below with her huge social media following.
I'm so beyond honored & excited (at a loss for words, really) to be the new face of @Maybelline! 💘 Thank you so much to my team at @imgmodels @luizmattos1906 for believing in me and helping make this happen, and to the whole #MaybellineNewYork team for being so welcoming; it's such a dream come true to be a part of this family. 💄 Read all the details on Vogue.com (link in bio). #BornWithIt
Thoughts on her new gig?