Drew Barrymore Launches Three Fragrances: 'I'm Not the Same Person Every Day ... and I Celebrate That About Myself'

08/01/2014 at 12:20 PM ET

Drew Barrymore‘s beauty empire keeps expanding, and she couldn’t be happier about it. And that’s not just a figure of speech: The actress and mom of two is endlessly effusive about her Flower Beauty line, which is growing to include three new fragrances: Cherished, Radiant and Sultry.

Drew Barrymore Flower BeautyJon Kopaloff/FilmMagic; Courtesy Flower Beauty

Barrymore anticipates you rolling your eyes at another celebrity fragrance — and says no one was more skeptical about it than she was at first. “I have been asked to do a celebrity fragrance for 20 years, and I always said no, because I was completely convinced there would be nothing authentic about me in a like a sensual setting trying to promote this fabulous fragrance,” she said at an event for her fragrance launch earlier this year. “I didn’t feel like that was who I was. I was like, ‘It won’t work, I know it won’t work.’”

So what changed her mind? A seven-year stint at CoverGirl, where she left with what she called “a college degree in beauty” — and the desire to start her own cosmetics line. “This is the opposite of the celebrity brand. It’s a beauty brand. We’d love our own children to run it one day if we earn that right. We are about women for women,” she said. “I got excited about doing a fragrance, because it was a natural progression in the Flower Beauty brand. The thing that got me the most excited about it was the potential story behind it.”

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That story is one of a day in a woman’s life told through the three fragrances, because, as Barrymore says, “I’m not the same person every day and I don’t wear the same thing every day. And I celebrate that about myself. I’m inconsistent, but there are things that I like. I loved the idea of there being someone I feel in one moment and something I feel on a different day.”

Cherished, which smells of cassis and vanilla, represents “the idea about when you wake up in the morning and you wake up in the beautiful chaos of your home and it’s messy and wonderful … We talked about the words ‘nuzzle’ and ‘enveloping.’ We loved the nuzzle-y quality, it’s affection,” Barrymore said, choking up a bit when she talked about her daughters being “the best thing I ever did with my life.”

Radiant, with notes of wet woods and dewy greens, is for once you’ve gotten your day started: “It makes you feel fresh and empowered and beautiful, started on your new path.” Finally, Sultry (plum and night-blooming jasmine) is what you wear “once you had a great long day and you’ve done everything you can and you check every box and you try to be a good mom and do good at your job,” Barrymore said. “There might be room for romance and something sexy … to not forget about that aspect of celebrating the woman that you are.”

Flower Beauty scents will be available at Walmart in early October, but in the meantime, you can practice spritzing like Drew, who tells PEOPLE, “I’m pretty simple — just a little on the wrist and a dab behind the ears. But when it comes to patchouli, I could bathe in patchouli.”

Are you excited to try her new scents? Which sounds best to you?

–Alex Apatoff, reporting by Brittany Talarico

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Showing 11 comments

Sunny on

She makes no sense.

Really? on

At Walmart?!

jenniferyterry on

I love her. I totally get where she’s coming from. I’m inconsistent, I don’t want to wear the same fragrance everyday or the same style of clothing each day, totally makes sense to me.

Trish on

I think she is such an original, so charming and honest, im looking forward to these. Who cares if its at Walmart, its good it will be something affordable

Bill on

Can she just talk normal for once? Just once. Oh yeah, anybody know where there are pics of her flashing her tata’s on top of Lettermen’s desk?

Pat Brown on

I think it’s in poor taste to be doing anything like this when her half sister Jessica Barrymore was found dead just yesterday. Really poor taste.

No on

I’m saddened that she’s working with Wal-Mart. Of all the places, Wal-Mart? Blah. In the end, it probably doesn’t matter because I’m sure it’s all made in China.

Nini on

Hope this line of new fragrance does not wind up at Walmart! She is doing well including the vineyards she owns in Napa Valley and her wines are pretty good too!

Katie on

What happen to women supporting other women? I think this is awesome and inspiring! If nothing else, this is a great example of a successful, realistic woman trying to make other women feel beautiful and proud to be themselves. Great job Drew!!

DaisyMoon on

This chick overthinks everything…

It’s a perfume…it ain’t that deep.

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