Is This Blake Lively's Wedding Dress? See the GIF and Decide for Yourself

07/24/2014 at 11:19 AM ET

We can spend hours trying to decode everything on Blake Lively‘s new website, Preserve. (Okay, we probably have spent hours, there’s a lot to process.) You can tell the newly crowned lifestyle blogger and her team have put tons of thought and detail into every aspect of the venture. Today’s topic? The cryptic welcome video that appears on the homepage, which is meant to embody the homegrown “Main Street USA” mentality Preserve is trying to foster. And in the cryptic two-minute clip, we think we found something huge: A glimpse of Lively dancing around in — wait for it — her wedding dress!

And by glimpse we mean, blink and you’ll definitely miss it. So we had to make a gif of the exact moment we’re talking about. It happens at the 1:31 mark, where a blissful Lively is frolicking in a formal beaded gown (her Marchesa confection featured “illusion crystal beading on the shoulders and rose-gold embroidery” …) on what looks like a shore amid floating paper lanterns, a detail the couple had at their 2012 nuptials. (Lively’s pal BeyoncĂ© did a similar split-second wedding gown reveal in her 2011 video “I Was Here.”)

Blake Lively Wedding DressCourtesy Preserve

Below, we snapped a screenshot for reference, but the gif is way more fun. And while it hasn’t been confirmed this is from her wedding or that it’s even the actress, we’d bet you a set of light-up Thought Bubbles that it is.

Blake Lively Wedding DressCourtesy Preserve

The lantern scene isn’t the only Lively cameo in the mysterious (and, we’ll say it, borderline creepy) introductory film. We also catch a glimpse of her amazing hair and ring at the 41-second mark as she leaves a shop with a cookbook, plus, we spot who we think is Reynolds kissing a painter (?) at the 43-second mark. There’s also a girl proudly flashing her engagement ring at the 1:25 mark. Some speculate this to be Lively, but her hair looks a bit too dark and the ring a bit too heart-shaped, in our opinion, anyway. (P.S. Did we tell you that we were really devoting a lot of thought to this, or what?)

As she continues to promote her new lifestyle site, Lively has been slowly revealing more details about her closely guarded Charleston, S.C., wedding to Reynolds — including that her bestie Florence Welch performed while sparklers were being held by guests, which ended up giving a hint to the name of her site.

“I look down and my wedding dress has a big burn mark from one of the sparklers. Right on the front! And it was just so heartbreaking to me,” she told Vogue. “And later, my dress was hanging up and Ryan said, ‘Isn’t that beautiful?’ I said, ‘What?’ And he pointed to the burn. My heart just stopped, because it was such a sensitive little subject. And he said, ‘You’ll always remember that moment with Florence singing and the sparklers. You have that forever, right there, preserved.’ Now that’s my favorite part of the dress.”

We’re curious to see how much more of Lively’s personal life is revealed through her new company. What do you think of the Preserve welcome video? Do you think that’s Lively’s wedding? Are you buying all the jam and pickles on the site? As always, share your thoughts, feelings and concerns below.
–Brittany Talarico

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 9 comments

Me on

I think that’s from the set of GG.

whatever on

I really like the look and feel of her site

Kat on

Is it Preserve as a verb or as a noun?

Kpat on

I like her & wish her well in this endeavor:)

Kal on

Ooh she looks so happy.

esi on

She is so overrated!

Guest on

She is so beautiful. Some people are just blessed! (note jealousy) LOL

Ruins Barry on

Love Blake Lively & her site. I wish her all the best.

Alex Piacenza on

I didn’t find the video at all “creepy”. Whether on purpose or not, it reflects the Hindu concept of normal consciousness as God’s lila, or play, also known as Maya (dream or illusion). The multiple “75-year” dreams mentioned suggest reincarnation. The final arrival of the dreams to where your are now and the final written message, “Preserve now” seems a pretty direct pointer at the realization that everything–yes, and just like Samuel Jackson’s Capital One commercial, I mean Everything!–is contained in one eternal present moment. Not the usual stuff of celebrity news (and don’t get me wrong, I seriously enjoy People and celebrity news in general), but not creepy. Could that little creeped out feeling you may have gotten from it be your ego-attachment to a limited material reality getting a little freaked out? Just sayin’.

From Our Partners


Get every new post delivered to your Inbox.

Join 2,514 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters