Blake Lively 'Preserves' Our Interest With Her Cupcake-Decorating Talent, Shade-Throwing Skills & More

07/23/2014 at 12:53 PM ET

Blake Lively is hungry. And not just for enchiladas or experience. She’s also hungry for a cupcake that she doesn’t get to eat thanks to a window-entering, baked-goods-stealing home décor enthusiast … well, it will all make sense when you watch her “73 Questions” video with Vogue, below.

The actress (and newly minted lifestyle blogger) deflects some of the criticism of her new internet venture, Preserve, with a full-fledged charm offensive in the video. From kicking off her barely worn “Everlasting Gobstopper” Louboutins upon entering the apartment to discussing the sweetest gifts she and her husband (that would be Ryan Reynolds) have ever exchanged, she’s all sunlight and smiles.

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That’s not to say she’s above the snark. When asked about her ideal Starbucks order, Lively wonders, “Do people go to Starbucks these days?” But ultimately she’s got a good sense of humor (her dream duet partner: “An unplugged microphone”), a really cute outfit (one of our editors is ready to track her down and find out where she got that dress) and some amazing hair (which she admits she recently cut shorter on one side of her head: “very unfortunate”).

We won’t give too much away — you’ve got to watch if only to see her embellish a cupcake with floral icing patterns — but suffice it to say that this video both completely explains Preserve and makes it that much more inscrutable to us at the same time.

Are you loving Lively? How are you feeling about her new website? Let us know below.

–Alex Apatoff

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FILED UNDER: Blake Lively , Fashion
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Showing 11 comments

Guest on

‘which she admits she recently cut shorter on one side of her head recently’…How many times must you use the word recently? These articles don’t seem to be proof read before being published.

bitsy on

Never was a big fan, but this was fun to watch. She isn’t just a pretty face it would seem.

DaisyMoon on

Checked out her site…thought the prices were decent at first, then they got outlandish as I went on…
Loved the US shaped cutting board.

Don’t love the dark photos…every item for sale is shot in the same terribly gloomy way.
I follow a lot of foodie blogs where the pics are lit and great props are used….much more pleasing to the eye.

whatever on

lol, that was cute and I can’t stand this chick

Lori on

Omg, she is just adorable! No wonder Ryan loves her so much. They are the sweetest couple. I love her new website too! Good luck with her company, she is incredibly talented.

Carlie on

This is so fake and phony.

Carlie on

And meant to say – obviously scripted.

2lc on

These Vogue 73 Qs series would be better if they weren’t scripted. As in real, off-the-cuff answers.

Kelley Warner on

Can the editor also PLEASE track down her coat/jacket??? I’m in LOVE!!

Jake on

Supposedly she takes hot cupcakes out of the oven, takes the cupcake from the pan with her bare hands and doesn’t get burnt, then ices them without the icing melting? Then some guy eats it and doesn’t burn his mouth? Fake fake fake.

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