J.Crew's New Size Triple-Zero Jeans: Necessary or Insanity?

07/10/2014 at 04:53 PM ET

J. Crew Fashion WeekBrian Ach/Getty

How skinny are your jeans? J.Crew customers are asking that very same question now that the retailer has introduced a size smaller than 0.

The just-launched size 000 fits women with a 23-in. waist, according to the company’s size chart. It’s the equivalent of an extra extra extra small.

Shoppers took to Twitter to make fun of the gimmick. “J.Crew knows that size 000 already exists as toddler 4T, right?” wrote Twitter user @sassycurmudgeon. And from user @juliesnark: “J.Crew now offers size 000 pants for Americans who want a new cool headband.”

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Others criticized the company for vanity sizing, the controversial (and pervasive) practice of assigning smaller sizes to clothes to essentially flatter someone into making a purchase. The idea is that if you actually wear a size 12, you’re more likely to buy a dress if it’s a size 8 because it makes you feel good about yourself. “J.Crew’s vanity sizing has reached a whole new level of crazy,” said a post on the fashion blog Racked. “What’s next, negative numbers?”

But J. Crew denies that it’s trying to boost egos — rather, it’s looking to boost sales in its new stores in Asia. According to a company spokeswoman, the new size was introduced in May when J. Crew launched two stores in Hong Kong, and the 000 is only available there as well as on the website (where they also carry up to a size 20 and extended sizes in shoes and swim).

What do you think of this latest development? Thoughts on vanity sizing in general?

–Stephanie Pfeffer

FILED UNDER: Denim , Designers , Fashion
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Showing 213 comments

Amanda on

I’m 30 and very small…not even 5’2″ and have the hardest time finding clothes that fit. Petite clothes never work because they shirts are shorter and the pants aren’t long enough to wear with heels. A range of sizes is necessary. This is probably the most ridiculous story ever. Why does this have to be a vanity issue???

Samantha on

Thank God that J. Crew introduced size 000. I finally can wear J. Crew. As a petite woman, it is impossible to find clothes and J. Crew runs large. To those who say this is vanity sizing and setting impossible goals for all women, this is not about you. This is about widening the spectrum of sizing and yes, size 000 needs to exist b/c there are people out there, like me, who are actually this size.

Guest22 on

If the fashion industry would standardize their sizes, this likely would not be needed. It drives me crazy that I have two dresses made very similarly, yet one is a size 8, but the other is a 12…all because they are two different name brands. I can honestly say, I don’t think that I have ever met someone who would be classified as a XXXS. I have seen some very sickly looking people who might fit into that category, but not an healthy people.

Calla on

If companies can make ridiculously large sizes without being questioned, 000 should be allowed. Skinny shaming is as awful as fat shaming

Guest on

In all fairness, I have found that J Crew runs rather large. Their 000 is probably just a 0 at another store.

guest on

I hate these sizes. My measurements are 32 a, 23, 33, so yes, this size will fit me. However, I am not a zero, nor a triple zero. Zero isn’t a size, zero is nothing. Can’t they make small sizes and large sizes that fit people, without demeaning anyone? For larger people, 000 is going to make them feel even larger. For small people, it just seems ridiculous. I have thrift shop clothes from the sixties and seventies, and a size 2 or a size 4 fits me comfortably. I try on a size 2 or a size 4 now and they fall off. Come on, fashion industry. Stop trying to go with the ‘lots of zeroes’ thing and make normal numbers turn into sizes that fit.

Sue Beauchamp on

INSANE ……. INSANE ……… INSANE ……….. INSANE !!!!!!!!

Jen on

Lexi and Guest22,
It’s completed possible for a healthy woman to wear a size 000, and Lexi, your comments are disparaging. Now I definitely agree that J.Crew has changed their sizing and their fit in recent year, but I also know that in other brands, an 00P is what I wear and sometimes, depending on how the brand runs, that is too big, so I imagine that a 000 might fit me. I’ve had two very healthy easy pregnanices, had no problem making plenty of milk for my babies, and I am active with a clean, but varied diet. I’m tiny AND healthy. And it’s just the way I am.

Ayisha From Brooklyn on

It’s necessary!!! You have to cater to all sizes. The plus size women such as myself scream for equality and a lot clothing stores are carrying a bigger size…so why can’t extremely skinny women get a Size that caters to them? What’s fair is fair

Guest on

I really feel like this is a vanity sizing issue. I have a friend that is verrrrry thin, and I’m about average – I am in 2’s and 4’s, and I can’t imagine having to shop if I were her (since I’m probably more like a 6). I think this is necessary – because sizing has changed, not to accommodate people getting smaller.

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