Plus-Size Style Stars Reinvent Sports Illustrated Swimsuit Cover in New Campaign

06/02/2014 at 01:08 PM ET

Bikini season can be intimidating for even the most body-confident woman. (Yes, even these stars.) And Swimsuits for All (a mega swimwear shopping site) is trying to change that with its latest campaign. Plus-size models Jada Sezer, Shareefa J and Robyn Lawley join blogger Gabi Gregg in a calendar for the website to encourage women to embrace their curves. And if the cover feels familiar to you, well, there’s a reason for that.

Plus Size Swimsuit models Jada Sezer, Shareefa J, Robyn Lawley and Gabi Gregg Courtesy Swimsuits for All

To support their message about feeling great in swimwear at every size, the models, bloggers and body-image activists staged their own version of 2014’s three-model Sports Illustrated Swimsuit cover (see the photos below), posing topless in brightly colored bottoms at the shoot, which took place in Turks and Caicos.

And far from just being pretty faces, the girls in the shoot also made sure to explain the mission behind the calendar. “I think it’s sad that the representatives of women in mainstream culture are usually so small, because we have such a diversity of sizes in the real world,” Gregg explains in a video promoting the calendar. “What happens is I think so many women see those girls and think they have to look like them. And I know that plus-size models and bloggers like myself are helping change that.”

Australian model Robyn Lawley shares that she always had a difficult time dressing for her shape at the beach. “I really struggled to find a swimsuit in my own size,” she says. “I was wearing underwear at the beach — bras and knickers that looked like swimsuits. So I thought, this had to change and I had to change it. Now, I feel sexy in a swimsuit when it’s fitting me correctly and it’s beautiful to look at. It has nice colors and it’s fashion forward.”

Congrats @ninaagdal, @lilyaldridge and @chrissyteigen!! 2014 SI Swimsuit cover girls! #siswim50

A photo posted by Sports Illustrated Swimsuit (@si_swimsuit) on

Click here for more images from the stars’ curvy swimsuit calendar. What do you think of the new campaign?

@GabiFresh & @JadaSezer looking #SexyatEveryCurve wearing #SwimSexy in Turks & Caicos!

A photo posted by swimsuitsforall (@swimsuitsforall) on

–Brittany Talarico

FILED UNDER: BodyWatch , Fashion , Models , Swimwear
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Showing 39 comments

Marcie on

I think the 3 ladies look amazing but the one on the far right just doesn’t look right. Her ass is enormous while the other ladies just look lovely. Good for them!

Nacha on

Usually unhealthy things are associated with ugly. To me, being overweight is being unhealth and therefore ugly.. Im not saying all women have to look like models, I certainly dont, but the alternative cover shown is very unatractive to me. I would never want to be that size. No one wants to be overweight, its not pretty. There”s a reason people strive to be fit and healthy.

Kip on

Good for them, they look happy. But I still prefer the originals. It’s just what I like.

Lisa on

I think it’s funny that the “plus” sized girls say they have trouble finding a suit that fits them. The “skinny” chicks bathing suit bottoms most definitely do not fit them!

Kara on

And here I thought it was a picture of the Kardashian sisters.

TaylorB on

Nothing wrong with being heavy and it takes all types to make a world….Everyone is somebody’s type….but perhaps start another magazine….and leave Sports Illustrated alone with their skinny model history….just the way the readers prefer it…

TRT on

They all have really smooth skin, lucky them. Cellulite, while magnified with excess weight, is definitely genetic and these ladies have good genes with respect to cellulite. I know very lean ladies that have toned bodies but still have cellulite.

Jae on

And yet, you can still see where they photo-shopped the pictures to make them look slimmer in places. Why can’t we just have real pictures of real people?

amelia on

Bravo!! This is refreshing! :) Beautiful ladies…

abusymom on

I’m saddened by the thought they photo shopped their cellulite out… :( Have them look real like the rest of us…

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