Jessica Simpson: My Clothing Line Works Because 'I've Been Every Size on the Planet, and I Think Beyond NYC and L.A.'

05/16/2014 at 02:53 PM ET

Jessica Simpson weight lossPaul Zimmerman/WireImage

Jessica Simpson has turned her eponymous clothing and accessories line into a billion-dollar brand, so it’s no wonder that the singer-turned-businesswoman was asked to appear at the Forbes Women’s Summit in N.Y.C. Thursday to be interviewed by none other than Steve Forbes himself. Wearing a dress and cuffs from her own Jessica Simpson Collection, the star discussed why her fashion line has become such a hit where others have fizzled out.

“I think my brand has surpassed my name and my celebrity,” Simpson said of her line, which has grown to include footwear, juniors’ and plus size. The trick to making things that appeal to a wide variety of customers — and not just her fan base? “I think I understand women. I’ve been every size on the planet, and I think beyond New York and LA.”

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She expanded on the “every size on the planet” line by addressing her very public weight loss journey as a Weight Watchers spokeswoman. “I fluctuate, I’m a woman,” she said, according to WWD. “I feel like we all need to enjoy life. If I’m five pounds heavier or 50 pounds heavier or five pounds lighter, I don’t think that should define who you are.”

And though she’s currently at her goal weight, she doesn’t put too much stock in the number no the scale, living by two common-sense mantras: “Tune out the world and tune into you” and “I don’t let others define me for me,” she said in the interview.

Ultimately, the bride-to-be has one goal in her fashion line: “I want to make every woman confident in what they’re wearing.” Do you shop Simpson’s clothes? Do you believe in her body-positive mantras? Sound off in the comments!

–Alex Apatoff

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Showing 21 comments

Andrea on

I absolutely love every section from her line especially her Forever skinny jeans! She caters to almost every size of beauty. I’m a size 32 waist and can go down to a 31 in her skinnies. I have her heels and flats – all so comfortable! She should also release a new perfume. I love my bottle of Fancy which is going down fast.

Morgan on

I think her appeal is that she’s like the girl next door, funny and approachable. And not perfect, like some cookie cutter celebrity in a size 0. It makes people feel like she’s not “above” them, or some impossible ideal no one can live up to.

thispy on

well, she’s never been an A-cup, has she? I guess for about 10 minutes when she was 9. And she’s never been 5’9″ tall, right? Or had a booty like Beyonce’s

Halley on

I have to say, she makes a good shoe. Her heels are TALL but they the most comfortable I own!

genie on

Her plus size clothing never lasted at the The Avenue stores, The jeans were poor quality, very think “jean” material. Would never buy again.

Dee on

Good for her! What she says makes a lot of sense. She’s lovely no matter what size.

lexapoo on

yes i do!! i luv her collection n jessica herself!

harr on

i still have her jeans from yrs ago.. grt quality n still look grt on me. i have since bought many more… her style is grt

Julie on

Jessica is just saying that she’s been around the block and experienced it all. More power to her.

stephanie on

@thispy… she said she was every size, not every shape. she’s been on the bigger than average, average and thin.

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