Goop Gets Real: Gwyneth Paltrow's Website Is Planning a Pop-Up

05/02/2014 at 12:03 PM ET

Gwyneth Paltrow pop-up storeCourtesy Gwyneth Paltrow. Inset: Kevin Mazur/GettyF

If the only thing you don’t like about Gwyneth Paltrow‘s Goop newsletter is that you can’t actually experience it in person, we’ve got some great news for you: It appears a brick-and-mortar version of the actress’s carefully curated lifestyle site is making its debut in L.A. next week. Paltrow herself posted the above Instagram with the note “#gooppop” and no other information, because she knows the suspense is going to drive us crazy.

This is timed perfectly to the news that Goop is moving its headquarters from London to L.A. as part of her “conscious uncoupling”-related return to the United States full time. Rumor has it that the storefront will be in the Brentwood Country Mart, though there’s no information on what will be for sale behind the quaint Dutch door. We’re left to speculate: Only green juice? Items from her “super classy yard sale,” which featured gently worn items from her famous friends? Whatever magical flatiron she uses on her hair?

RELATED: See what else our editors are buying right now!

All jokes aside, we bet we’ll see plenty of pieces from her exclusive collaborations with brands like L’Agence, Clare Vivier and Restorsea. And maybe Paltrow herself will pop by to convince you that your butt looks amazing in those Goop-branded jeans or that your life would be infinitely better with one of her favorite granola brands. It’s only open for a week, so L.A.-based ladies (and Goop superfans), start clearing space in your closets now!

What do you hope to see Paltrow sell? What are your favorite pieces on the site? Are you a Goopaholic?

–Alex Apatoff

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Showing 1 comments

kdm on

Why not just call it “Pretentious Things”?

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