Adam Levine on His New Line for Kmart: I Created Pieces I Want to See Women Wear

04/08/2014 at 05:39 PM ET

Adam LevineCourtesy Kmart(6); FameFlynet

Want to nab an Adam Levine look-alike? Then you might want to dress the part of a gal Adam Levine would want to date. The Maroon 5 frontman just launched his first women’s collection at Kmart, and he has some sound style advice for the female population.

“Don’t overthink things,” Levine shares. “I always go back to the idea that style should be effortless. I think that’s the most important tip.”

The Voice judge’s new collection — which ranges in price from $12.99 to $29.99 — includes some breezy sundresses, cutoffs and (of course) crop tops, along with a line of accessories. (We have a feeling his fiancée, boho beauty and supermodel Behati Prinsloo, was the muse behind his collection.)

“The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear,” Levine says in a statement. “It’s been a really cool process working … to replicate that simple yet sophisticated style for a woman.”

RELATED: Adam Levine shaves half his head! See his new look

As for his personal fashion inspiration, the singer revealed during the launch of his men’s collection that there is one superhero in particular he can’t get enough of. “This is going to sound silly, but my style icon is Batman,” he confides. “Especially the Christian Bale Batman. He’s very suave.”

The collection is now available at select Kmart locations and exclusively at Tell us: What do you think of Levine’s venture into women’s fashion? What pieces are you loving?

–Brittany Talarico

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Showing 19 comments

KellyGreen on

Surrrre, Adam Levine. OR you threw your name on something to make some extra $$$. Because I’m sure Adam is in KMart all the time. :P

digit on

“I created pieces I want to see women to wear”.

Translation: My fashion line contains plunging necklines, transparent material and bottoms with “breakaway” tabs.

tinytexan on

Adam…stop it. You DO NOT want to see a woman in KMart clothes. Another celebrity exploiting the low-income consumer who wants to buy clothes with a celeb’s name on them…

Jessica on

There’s something so arrogant about this guy..

Dina on

His clothes are for adolescent girls. Nothing special or different about these. Kind of immature really

Sandra on

@tinytexan, how is it exploitation to want some descent clothes, celeb name attached or not, for a price that the low-income consumer can actually afford. It would be exploitation if he did a line that was priced out of the reach of a low income consumer while still marketing it to them. It really doesn’t matter if he or Sophia Vergara shop in K-mart or not, what matters is that he is willing to cater to a market that many wouldn’t even consider.

Jenn on

Clothes you would like to see women wear? So short and not much material? Wow, you’re not a typical male, are you?

Paul on

Yeah, right. He wants to see women in K-Mart clothing. which famous model in $5,000 underwear is his girlfriend?

Kristie on

Nobody’s being exploited; whether you buy is up to you. If it matters to a shopper to get a name brand, or a celebrity brand, that’s their choice and no one else’s business. But I always appreciate when celebs lend their names to useful and affordable product. I’m never going to buy a Mercedes, or a Rolex, but I have bought Proactiv, and for a lot of teenagers, boys especially, to see Levine’s early days with acne and his life now, that’s a big deal.

Maribelle on

wow, some of these people’s comments are outrageous.
His clothes is cute… and at Kmart!
it’s cheap and cute. what more can you ask?
exclude the fact that he said “it’s clothes i’d want women to wear.” or whatever.
well duh he has to say that. so ppl can buy it, it’s called BUSSINESS.
get over yourselves.

Char on

“I was able to create pieces that I would like to see a woman wear.”

He must be into 12-year-olds, then.

cathy on

oh, please. His father and step-mother have owned women’s clothing stores in Westlake Village and Calabasas Ca. for years.

Kris on

This is really important news while kids are stabbing each other at high school. Great work, Adam.

love on

this is totally perfect. i can totally see this! adam levine could totally be a fashion designer! that is so cooL!

Amelia on

I bought a couple of ferns at Kmart last weekend and had to go inside obviously to pay for them. This “womens” collection was near the front. The clothes are for teenagers at the oldest. I can’t believe he is saying that is how he would want a woman to dress. Isn’t he in his 30’s??? Also, every piece that I saw had stray threads coming out of it and looked like they wouldn’t survive a single wash!!! If you are going to do a womens fashion line, spend some money on it, make clothes for actual women, and put it in a decent clothing store!!!

Gretchen on

So when did Levine EVER take classes in clothing design?? He likes “breezy” sundresses? Need to know if he would EVER shop at Kmart? Bwahaha!

consider the source on


Maria on

Daisy dukes, crop tops, and leather bralette tops are sophisticated? Interesting.

V on

Adam Levine does have a line at Kmart – in the Misses section , and women shop Misses section just like teens . Other celebs have clothing lines there . He has a FB page all about his clothing line at Kmart . Sofia shops at Kmart and has a clothing line.

The Kmart where I am , the clothing is tops , tanks and jeans.

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