David Beckham Launches Swimwear Line for H&M (aka an Excuse to Look at David Beckham in Tiny Pants)

04/03/2014 at 01:57 PM ET

David Beckham SwimwearCourtesy H&M

You’ve got to hand it to David Beckham: He gives the people what they want. His ads for his H&M bodywear collection showcase the merchandise. And by merchandise, we mean … Well, see the ads here, here, here and here, and draw your own conclusions.

And he’s keeping the magic going with his latest collection for H&M, a swimwear line. Starting in May, you can buy a pair of Beckham’s board shorts, swimshorts and trunks (board shorts not pictured, because they’re fuller coverage, obviously) and then magically watch your man transform into David Beckham right before your eyes. We’re pretty sure. It didn’t say anything about that in the press release, but we have to assume.

RELATED PHOTOS: Even more stars in sexy, stunning swimwear!

“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer,” Beckham says in that press release. “We’ve worked hard to create new classics for men, with great fit, comfort and also style.” Glen Luchford shot the beautifully lit and pensive photos of Beckham displaying the merchandise, and again, whatever that means to you is fine.

What do you think of Beckham’s latest ads? Thoughts on those very tiny swimshorts? Will they be the biggest thing beachside this weekend?

–Alex Apatoff

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Showing 42 comments

theolover on

I’m sorry, but he is very strange looking. I would much rather see Theo James in his underwear!!!!

kw on


ana on


JMT on

Can’t see anything but ink. What will he look like when his aging skin starts to sag?

Patty on

Except that it won’t be David Beckham that we see wearing it on the beach…………

Meg on

Isn’t anyone else concerned about the disturbingly high position of Beckham’s belly button? Somebody needs to pink slip those photoshoppers…

Mrs. C on

OMG, Meg so true! What is up with that belly button almost on his rib cage? LOL Quite observant of you :)

Escritora on

The belly button is troublesome, although I wouldn’t have noticed it if it hadn’t been pointed out! No, he is much too gorgeous to focus on, seriously, anything but his face!

Pat on

That is one fine looking man!!! And yes we can dream zzzz

That on

Can we have Congress pass a law that states that unless you have a body like Beckham you can NOT wear that teeny white thing?! I’m already having bad mental pic’s about tubby Yeti-Men prancing on the beach wearing nothing more than their Beckhams….ACK!! I NEED BRAIN BLEACH… STAT!!!

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