David Beckham Launches Swimwear Line for H&M (aka an Excuse to Look at David Beckham in Tiny Pants)

04/03/2014 at 01:57 PM ET

David Beckham SwimwearCourtesy H&M

You’ve got to hand it to David Beckham: He gives the people what they want. His ads for his H&M bodywear collection showcase the merchandise. And by merchandise, we mean … Well, see the ads here, here, here and here, and draw your own conclusions.

And he’s keeping the magic going with his latest collection for H&M, a swimwear line. Starting in May, you can buy a pair of Beckham’s board shorts, swimshorts and trunks (board shorts not pictured, because they’re fuller coverage, obviously) and then magically watch your man transform into David Beckham right before your eyes. We’re pretty sure. It didn’t say anything about that in the press release, but we have to assume.

RELATED PHOTOS: Even more stars in sexy, stunning swimwear!

“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer,” Beckham says in that press release. “We’ve worked hard to create new classics for men, with great fit, comfort and also style.” Glen Luchford shot the beautifully lit and pensive photos of Beckham displaying the merchandise, and again, whatever that means to you is fine.

What do you think of Beckham’s latest ads? Thoughts on those very tiny swimshorts? Will they be the biggest thing beachside this weekend?

–Alex Apatoff

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Showing 42 comments

Jennifer on

That is one good looking man. Too bad he ruined his body with all those tattoos. Yuck. What a turn-off.

sandy on

I don’t know of one man (young and old) who would wear a swim suit like that! Unless your on the high school dive team- what “real” man would wear that?

K. on

Try all you want David. You’re not even close to sexy. Uggh

Megan on

All tattooed, with a mean look eye, that body, and then you hear his voice and that’s it !!! lol


I like these tiny swimsuits for men. I’m so tired of seeing men in giant shorts that hang below their knees.

kardashianhater on

Oh how I wish a sex tape of him would leak!

Susan on

Hey photoshopper? You moved his belly button a little too high in the pic on the right. And, I know it’s just me, but I don’t think all the tats make him look better, just dirty……..

Joy on

Those tattoo “sleeves” are like wearing the same shirt every day and that would drive me nuts.

Vee on

love if when people say “what will he look like when he is old” commenting on tattoos looking bad on old skin. first off, old skin looks bad with or without tattoos, secondly, each to their own …

Pickford on

This guy can not keep his clothes on

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