WATCH AND SHOP: The 'It' Shoes for Summer - with an Exclusive Coupon Code

03/10/2014 at 06:00 AM ET

Katie Holmes, Alessandra Ambrósio, Sienna Miller and tons more stars have worn them, Mary-Kate and Ashley Olsen and Man Repeller have collaborated with them, Rita Ora and Alexa Chung have been the face of them, just about every cool girl in Europe owns them and now you can add these celeb-loved Italian shoes to your closet.

Check out the video below to see why Superga lace-ups have such a cult following.

Pop post-video quiz:

What makes these Superga kicks so awesome? They…

a) …have been worn by tons of It girls and celebrities.
b) …are affordable.
c) …are comfortable — and more supportive than most ballet flats.
d) …can be thrown in the washing machine to be cleaned!
e) …look cute with jeans or a dress.
f) …will never go out of style. Euro ladies have been rocking them for the past few decades and they’re still going strong.
g) …can be customized by writing on them with a Sharpie (we love the idea of putting our initials on the heel).
h) All of the above

The correct answer is h) All of the above. So get a move on and order a pair for yourself!

–Zoë Ruderman

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Showing 26 comments

melissam on

Where is the video? Or link to purchase? That would help! thanks!

Lane on

I don’t like them but at all

Christie on

There is no video to show the shoes, or link for the purchase. Can we have this issue fixed so that consumers like the person below and myself can purchase. Thanks.

Katina on

So they are the Italian version of Vans. People are silly.

Angela on

We have been over these in Europe for a long time. Dont fall for their ‘Oh, these are so hot in Europe’ ploy, Americans.

Lala on

@Angela, exactly. I remember people wearing them in the 90s. But I guess that decade is making a comeback.

raa on

I have had a few pairs of these but wouldn’t get them again. They’re cute but don’t wash well and hurt afterwards on the back of your foot. Blister city.

Monika Zachariasen on

Those shoes have NOT been used in Scandinavia or Northern Europe for a few years now.. And when they were THE SHOE, the brand was Kawasaki. They are OUT of style!
A lot of Scandinavians are using New Balance sneakers, and have been for a few years, if you americans want them ;)

TB on

I love how all the European gals are telling the real deal. The media is so deceptive.

Angela on

Yes, if you want to look like an ‘It’ European girl, get yourself some New Balances or Nike’s. Thats what we really wear here.

Paola on

Ha, I used to wear these shoes as a little girl in Italy. They used to cost about $ 15, all kids would wear those shoes because it was OK to destroy them since they were so cheap. And now they’re a “celebrity” trend…

booboochile on

Ever heard of Keds? I’m sure these are great, but saying ballet flats or running sneakers are the only flats options for walking around all day is not true.

MJ on

Love these shoes! So comfortable – I have them in almost every color. Definitely affordable!

MimiB on

Eh…I’ll stick with my Chucks or Sperrys.

Noemi on

In Italy we wear Superga since forever, so when they became so popular and styilish some of us were quite surprised.
But I tell one big flaw: if you wear them, most of all without socks, your feet will stink so much!!!

Hannah on

I loved these shoes too, my friend who is from Italy always wears them. The thing is, for 65 bucks, they get holes in them almost within months. It is a huge waste of money. Just warning people!

Ina on

I am from Europe and no one here is into these shoes AT ALL. Where are you people from People Mag doing your style research?!

ami on

Um, does it matter who wears these or what country does or does not wear them? I bought these because I think they’re cute and comfortable and will buy them again. As long as I like what I’m wearing trends don’t matter.

jeans75 on

Re; all the coolest, “Italian, French, Spanish, British girls” wore these shoes. This is recycled from last year’s “favorite” summer shoe–just another commercial for this brand that you can buy HERE at the top through Joyous…Just another commercial from People to get you to buy through their preferred vendor of Joyous–which works a lot of the time because everything they show is super hyped, and especially the “anti-aging” they use on a 19 year-old’s face…vs the age group they are really targeting…but I digress…

I own a pair, and they are o.k.–it all depends on what you are looking for in a shoe and these are like a ramped up pair of Vans or Keds. They are a 1950’s cute-type shoe with a taller sole than a Vans or Keds, but pretty much a same-type shoe. They are cute, but expensive at $65.

You can buy them at Nordstrom, and I got mine through a flash sale at Hautelook for half. All you have to do is google them to find a place online to find them outside of a Nordstrom. And obviously, get them on sale if you can because at least for me, $65 is not cheap or “reasonable.”

Sarah on

Um, the no blisters thing is BS, I’ve had a pair for 3 years and I get blisters every time I attempt them. Way more into my almost-identical Vans.

Kat on

They’re cute but as an adult woman I wouldn’t be caught dead putting initials on my shoes with a sharpie. That’s for kids and teens.

Jackie on

I purchased a pair last year. I paid $60 and they are so uncomfortable. And they started to fall apart the third time I wore them, don’t waste your money!

Annie on

The canvas on the white ones looks cheap in the pictures. I’d pay $15 for them.

caite on

they did wear them…2 years ago :)))))

amelie on

So… wear them because others are wearing them?

Pet on

The “it” shoe for summer? It’s nearly September/Autumn! DUH! Kinda late, aren’t you?

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