Nicole Richie Dyes Her Hair Purple (For Real This Time)

03/03/2014 at 07:00 PM ET

Nicole Richie Purple hair Courtney Joel Madden. Inset:Tibrina Hobson/Wireima

Nicole Richie has burned us with her purple hair excitement before. It seems like just yesterday she had us all buzzing about a new technicolor hue — only to reveal it was all digital, no dye.

But the latest batch of Instagram photos portraying the star with light violet locks — posted on her account and that of husband Joel Madden — lead us to believe that last week’s Photoshop job was just a dry run for a more permanent lavender look.

Madden posted the above pic last night with the caption “My Girl.” She posted the same one with the caption “About last night…” then added a shot of the two together (below) for a little extra legitimacy.

No word on what inspired the change or whether Kelly Osbourne sent her a welcome basket for joining the very small group of starlets with purple hair. But we aren’t mad at this new look on Nicole (though if she’s pranking us again, we might be!).

Think she finally committed to the purple hue? Are you loving it? Tell us below!

–Alex Apatoff

Brothers & Sisters

A photo posted by @nicolerichie on

FILED UNDER: Accessories , Beauty , Hair , Hair Changes
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Showing 39 comments

Mouse on

I think she pulls it off better than Kelly Osborne, but, I don’t get the whole lavender hair movement.

Seabot on

I’d like it if it wasn’t slicked back. It’s a beautiful color.

Lil one on

Just stupid. Kelly Osbourne looks down right rediculous and Nicole Richie looks down right ridiculous. Just goes to show their friends and family do not tell them the truth

Mellie on

Lavender is a beautiful color, just not on people’s hair. How bizarre. She’s much prettier with her natural hair color.

katie on

very cool

Tyra on

Love it! I wish I could pull that look off!

Lilyflower on

I like it ^)

Janine Marie Max on

Love it!

Iona on

It looks ridiculous on her whether digital or not and it looks ridiculous on KO too. NR is a gorgeous girl without the stupid hair color

Aria on

The color is very pretty and it suits her.

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