PHOTOS: Cameron Diaz's First Shoe Designs For Pour La Victoire

02/03/2014 at 07:22 AM ET

Cameron Diaz shoe lineCourtesy Pour La Victoire(4); Inset:Dimitrios Kambos

Cameron Diaz, 41, just keeps adding bullet points to her résumé. After playing photographer and writer for her The Body Book, she also took on the role of artistic director for accessories line Pour La Victoire, helping to oversee the artistic direction of the line. And now the first round of shoes created under her supervision is being released.

The fall 2014 collection features lots of neutrals, luxe suede and leather and moderate heels. And while she’s very clear that she won’t be putting her name on the designs or appearing in the ads, she wants her stamp to be all over the brand.

“When I first came to PLV, I saw the potential in it because it was a brand that didn’t really have its own identity,” she tells Footwear News, adding that she wanted to “pare down” and “refine” the existing collections. “It was a little bit all over the place. I looked at it as an opportunity to help create that.”

RELATED PHOTOS: Stars’ favorite accessories — and the looks for less!

That meant lots of late nights at the Pour La Victoire showroom while she was filming Annie, but Diaz says she wouldn’t have had it any other way. “This is very important to me,” she said. “I’m not a person who does anything halfway.”

The star, who attributes her attention to shoe detail to the Charlie’s Angels movies (“We wore heels, ran in heels, did kung fu in heels. We weren’t pretending. Heel function is a very important thing for me.”) is weighing in on the ad campaign (shot by Terry Richardson), much of the upcoming product and may even appear on the brand’s website.

But she wants to make one thing very clear: “I don’t want girls to aspire to be me. That’s not what this brand is about. It’s not about wearing a shoe I would wear,” she said. “I want them to see themselves in this shoe.”

For more from Diaz on Pour La Victoire and her favorite shoe memories, check out the full story here, and tell us: What do you think of her first collaboration? Which pair do you most want to wear?

–Alex Apatoff

FILED UNDER: Accessories
Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 19 comments

Teknosbeka on

Nice, I like all four.

Diane on

These type of shoes only look good on long lean legs like hers!
I really don’t care for this look.

RL on

Um, who sells well-made, made in the USA or Italy shoes for $125 that aren’t total junk? Please.

Truthfinder on

Way too chunky/clunky…what ever happened to sleek, feminine heels that flattered a woman’s ankle and leg.

Smithy on

Love the designs and have always loved this brand.

StylEnigma on

Reblogged this on StylEnigma and commented:
Cameron isn’t just a pretty face.

Tina on

I like them. I like them very much. I didn’t see in the article how reasonably priced they are.

46yearoldmom on

I think she is the ugliest celebrity out there. She needs to go back into the forest with her troll family.

whateveryousay on

love their shoes, I have a few sandals…they’re actually very comfortable to me

Next | 1 | 2 | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,511 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters