Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

Lori on

Go look at TMZ. They gave a pic of her at the airport in leather pants and she looks great!! TMZ would much rather get her looking fat so she is not photoshopped.

Elena on

Jess looks great. Kudos to her!

Megan on

Kuddos to JS for the weight loss, but those are so *photoshopped*. In her Redbook cover and story pix she is just not that slim. Just sayin’. Be who you are and be proud.

Haley on

She looks so radiant!

Jennifer A. on

Of course there’s airbrushing and photoshopping but she still looks great! One thing though, I find it odd when people talk about the importance of marriage then have kids and live with their fiancé forever.

rlb237 on

@ Lissy….untouched face? Where? I remember her injecting her lips with collagen and looking like a duck not too far back.

nazo on

wats goeng on jasica am i massing somteng.. wats up wath

nazo on

shes Gorgass

Ashlee on

piggy piggy piggy

Marie on

The bathing suit shots are photo shopped. The waist is different in both. The arms are different (right photo, everything is smaller). Really tired of phony photos of celebrities.

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