Jessica Simpson Slips Back Into Her Swimsuit For Her Latest Ad Campaign: See the Photos

01/29/2014 at 06:00 AM ET

Jessica Simpson bathing suit clothing lineCourtesy Jessica Simpson(2)

Jessica Simpson‘s dedication to her Weight Watchers plan has really paid off. The hot mom is striking a pose in a swimsuit for her spring 2014 Jessica Simpson Collection ad campaign, and we have the exclusive first look at the sexy photos.

Judging by the photos above, the star has her body confidence back and was excited at the opportunity to show off her slimmed-down figure in new looks from her own line. “It was so much fun,” she tells PEOPLE. “I’m very proud of what we’ve built, so to have everyone together on set surrounded by all of our clothes made for a great day. I love the new swimwear we have coming out.”

Simpson models a strapless white one-piece with a ruching detail that’s giving us some major Fourth of July inspiration. “This swimsuit is feminine and a little retro in its detailing. It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”

Jessica Simpson clothing line adsCourtesy Jessica Simpson

She also poses in some fun sundresses, sweaters and accessories that will have fans stocking up for spring. “This season we brought a feminine take to the current trend toward casual,” she explains. “For instance, pairing a loose-knit sweater or an oversize worn-in denim jacket over a dainty floral print romper, or adding a touch of a pastel rose print to the lapel of a moto jacket. You’ll see a lot of floral throughout the line — perfect for spring.”

Earlier this year, Simpson revealed that she’s prepping for another big fashion moment: the reveal of her wedding dress. “The new year will definitely bring on the wedding bells, which is exciting … I think it’s about time,” she shared. “Knowing that I have the wedding coming up is an incentive to stay on Weight Watchers, count my points and stay in the gym. I mean, when you see my dress, you’ll know.”

What do you think of Simpson’s spring line? What will you be buying? Share your thoughts below!

–Brittany Talarico, with reporting by Michelle Tan

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Showing 81 comments

Rachel B - MD on

Look MUCH better Jess! Go Gurrrrl

Leah on

Wow, is her head on someone else’s body?!?! Jeez. What a joke.

Kristi on

Photoshop much? And if you paid me $3 million, I’d lose all the weight you wanted me to. This is clearly false advertising.

Love JS on

I LOVE HER! She looks fabulous and she’s so happy!!!!!!

Sam on

Still a beauty.

bb on

I’ve actually looked over her collection on her website before and I love most of the designs! They are actually “designer” clothes that I would wear…if I could afford to! :)

Duh on

Kristi, your health isn’t enough reason to lose weight? You need the 3 mill? You’re so negative. She looks great.

Guest on

Jessica LOOKS AMAZING! What a real woman – she deserves every ounce of success. To any commenting negatively, have you seen her recently? Girl looks good!!

Sue on

Serious question, how come people rag on Kim k for photoshop, but with Jessica it’s a-ok?? I’m sorry, but those swimsuit pics are sooooo far from representing her body, it’s ridiculous. Time to hire a real model to wear the clothes.

Cindy on

Without the hair and makeup she is very plain.

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