EXCLUSIVE: See Beyoncé's Dramatic Fragrance Ad for 'Rise' - Plus, Win a Signed Bottle!

01/24/2014 at 12:03 PM ET

Beyonce FragranceCourtesy Beyonce

You’re probably listening to Beyoncé on repeat right now to get ready for the Grammys. So you’re definitely in a Bey state of mind (although to be fair, when are you not?). And to heighten the experience, we’re officially unveiling the singer’s fragrance ad for her latest scent, Beyoncé Rise.

The star teamed with film director Jake Nava to create the sexy new campaign image above. In the photo, Bey gives one of her signature powerhouse stares as her hair blows wildly around her. The overall golden theme matches the sleek bottle. And her sultry smoky eye and nude lip combo is worth trying at home.

“The spirit of Rise encourages women to be all that we are,” Beyoncé says of her latest perfume, which features notes of apricot, iced basil sorbet (seriously) and orchid.

RELATED PHOTOS: The guide to being as fiercely stylish as Beyoncé

Beyonce FragranceCourtesy Beyonce

Want to win a signed bottle? We thought so. Tweet us a link to a photo of your favorite Bey outfit from People.com, using hashtag #PSWBeyonce, and you may soon be emulating her new ad in front of the mirror with a bottle of your own.

Open only to those to whom this Tweet has been addressed, provided that entrant is a legal U.S. resident age 19 or older at the time of entry. Limited to one entry per Twitter account. One Twitter user who submits the required entry will be chosen to receive a signed bottle of Beyoncé Rise perfume, which has an approximate retail value (ARV) of $59. Sponsor not responsible for any damage to computer equipment related to participating in this promotion. Items being distributed are not transferable or redeemable for cash. Consumers who obtain items are responsible for any and all taxes. Promotion begins at 12:00 p.m. ET or EST on 1/24/2014 and ends at 11:59 P.M. ET or EST on 1/25/2014. PEOPLE StyleWatch will contact the winner by a Twitter direct message on or before 1/28/2013. Employees of PEOPLE StyleWatch, Time Inc., Beyoncé Parfums, COTY or any related companies are not eligible to enter or win. Entrants who have won a PEOPLE StyleWatch Twitter giveaway within the past six months are ineligible to enter. The winner may be required to complete an affidavit of eligibility and waiver of liability before prize(s) can be awarded. A Twitter account is required to enter; it is free by signing up with a valid email address at http://www.twitter.com. Void where prohibited by law.

–Brittany Talarico

FILED UNDER: Beauty , Beyonce , Celebs , Exclusive , Fragrance
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Showing 10 comments

Pink on

Love it

Jenno on

Looks like Kim K.

Kiki on

They do so much airbrushing it looks like a cartoon. Its looks fake

Marisa on

WOW her weave looks good lol

Sharon on

So looks like JLo in the ad! Way too much airbrushing

Frances on

ewwww, she looks like a cross between JLo and Kim K…wth ?

Marie Mullin on

She looks more ethnic in this picture. hair. Too blond.

TT on

Does anyone besides me think that woman is sooooo overrated?



Bardot4ever on

She’s a beautiful girl no question but why not embrace her natural beauty instead of wanting to emulate white women? Black women ARE not born with straight blond hair and this sends a message that white is better than black or natural black is wrong. Black gals should look up more to women like Lupita N’yongo who are proud of their natural features/attributes and embrace them instead of denying them. Her sister Solange may not be as big a star but at least she’s true to herself. Just my opinion.

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