Carrie Underwood Is the New Face of Almay: Get an Exclusive Sneak Peek at Her Campaign!

01/21/2014 at 08:17 AM ET

Carrie Underwood AlmayCourtesy Almay

Flawless complexion. Sparkling smile. And she knows her way around a makeup case. It’s no surprise Carrie Underwood has just been named Almay’s latest brand ambassador — and we have some exclusive behind-the-scenes shots from her new campaign.

The singer joins Kate Hudson as the latest face of the cosmetics giant, and she tells us she jumped at the opportunity.

“I believe that every woman is amazing and unique in her own way. So to me, the role of a makeup brand should be to inspire and help women enhance themselves and have fun with makeup, not transform them into something they’re not,” Underwood tells PEOPLE.

In the new photos, Underwood looks glowy and radiant, wearing a cozy pale-pink sweater and white jeans as she curls up fireside. Her beauty look is equally effortless, with a subtle allover bronze glow and glossy nude lip.

One thing that may surprise fans: Underwood has said she loves to do her own makeup both on and off stage. “I will go into a makeup store and walk out and not even know what happened, carrying this giant bag of stuff,” she told PEOPLE in 2012.

Carrie Underwood AlmayCourtesy Almay

“Despite her enormous success, Carrie is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time,” Julia Goldin, the global chief marketing officer of Revlon, Inc., said in a statement.

For more behind-the-scenes footage from Underwood’s campaign, check out and the brand’s social media platforms on Instagram and Facebook. What do you think of her new role? Share your thoughts below! –Brittany Talarico
RELATED: Get the latest on celebrity ad campaigns here!

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Showing 41 comments

gia on

i can’t wait til her husband cheats on her or she gets fat again. she’s the most smug, least likeable celebrity out there. she actually makes gwyneth seem down to earth,

Lo Lo on

I like her down-to-earth character and her music. She will represent Almay products well.

Cece on

Your comments indicate you are jealous, rude, judgmental and mean, gia. Ask yourself if that is correct. She has said in interviews she is socially awkward and very shy. I believe she is a kind, gentle, down to earth person. Great choice by Almay

SAM on

Gia u must be thinking of Taylor Swift… Carrie is the nicest and generous person with great talent… She is fantastic at everything she does!!!

Pookie on

I think gia has some serious self-esteem issues. (And possibly a weight problem and cheating husband…..)

Gg on

She doesn’t come across as being extremely friendly. I’m sure she has a few diva qualities as most people in the business are a little narcissistic. No, I’m not jealous. It’s also personal preference but I like Taylor swifts music better; however I don’t care for country music at all.

bebe on

It’s so strange how people come to the rescue of carrie underwood over the least criticism of her. She is so fake, fake hair, fake tan, why doesn’t almay get a naturally beautiful model instead of her. Can’t stand her

claudia on

Carrie Underwood is a great choice for Almay, think she will be great as everything she does in life. Shes so beautiful and a very down to earth person, not fake at all.

anon on

Gee Gia…what do you do for charity? She is a nice down home girl with VALUES something you are lacking it seems. You don’t even know her to pass such judgment. She gives a lot of $$$$ to many charities and isn’t at all classless. You sound to be the smug one here.

Melissa Ledman on

I met Carrie Underwood last April and to those of you who are hating, you are WRONG WRONG WRONG about her. She is the sweetest most loving human being. She is socially awkward but she admits it and it’s one of the many things I love about her. It’s ok to be jealous because I would be. Just shut up about her.

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