Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 152 comments

cmhowardwrites on

“Retard” is not just a word, it’s an attitude about people with special needs. Kim Stagliano is an advocate and works hard to educate others. It’s unfortunate that words like this are not only still used by the ignorant, but apparently also branded.

Mary on

The name of the lipstick was offensive. Kudos to Kim Stagliano for calling Sephora and Kat VD out on this. Obviously, Kat has no one in her life with special needs. If she did, she wouldn’t have thought this was funny or clever. She also would’ve understood why people would find it offensive.

Msfendi on

I truly believe now that people are just not happy unless they have something to b**ch about or can somehow spread their misery. This is absolutely rediculous, to put up such a fuss over a lipstick name and have it pulled from sales? Really? Is this the biggest problem we have in the world? I swear I am amazed everyday at what most people consider a “problem”. Trust me people, this lipstick is far from a problem.

Stephanie on

I think what irritates me is the fact that this lipstick has been out for almost 6 or 7 YEARS and no one had a problem with it bc it’s a beautiful color (I own it and love it). But then a D List celebrity who happens to also have down syndrome, and has made a succsesful career by playing to her disability btw, decided that the Internet was the best place to let people know she was offended, instead of, you know, Sephoras customer service. Thanks for giving us something to be fake outraged about, it was a slow news week.

Msfendi on


TMT on

I can’t believe it made it as far as the shelf. You mean to tell me there wasn’t one person involved with production, marketing etc. that didn’t think how this could possibly be offensive!!!???

Christi on

Yes, the name is offensive. For some reason, it is still “okay” to poke fun at developmentally impaired and overweight individuals. As long as we don’t make fun of race, gender, heritage, etc, than its “okay” to laugh away! It takes great people to change these “rules” no matter how small the fight may be!

Wilde L8y on

Good choice, Sephora! Thanks for speaking up, Kim! As for Kat, I am not surprised with her obvious ignorance.

Kim on

I’m totally sick of all the PC junk out there now days. People are offended by EVERYTHING. Seriously, get a life people. If you don’t like the name, don’t buy it. Simple as that.

sonya on

Perhaps “Kat Von D” should focus on defending the less fortunate than focusing on her next “color me nude” shade or tat. Or maybe a lesson in refraining. Either one.

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