Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 152 comments

Marcella on

I don’t think the name should of gotten passed the marketing team; someone dropped the ball on this one. It is offensive, but they probably figure if it was an issue its free publicity. I thank Sephora for listening to its customers and doing the right thing!

Ann on

She’s right! It is just a F******** lipstick!
Quit being so ANAL people!

Ann on

F*** No! People are so ANAL!

not a fan on

I find the whole thing a bit absurd. KVD names a lipstick, bashing dumb celebrities, when she herself is a bit more than dim. Irony.

I can’t believe everyone is so surprised. She’s not known to be an intelligent, classy woman. Case and point, “it’s just a f***ing lipstick.” Way to handle it.

Also, the lipstick was offensive when it came out 7 YEARS AGO! If you don’t like it, don’t support her line. I don’t. I also don’t like under age red, but that’s just me. I’m not writing customer service and making a big deal about it. I just simply don’t buy it. On the other hand, I completely understand where the outrage and hurt feelings come from. It’s 2013 and retard is still being used as a derogatory term. Can we just not use it?! Simple as that..

Rachel on

NOT COOL! I have a child with special needs, and it is like being stabbed in the heart to hear words like that! WHAT is WRONG with people?!

Diane Smith on

People who don’t have loved ones with special needs just don’t seem to understand the relevance of using the word “retard”…..but when one uses the word to describe someone or something , think about what your implying…..the same way one refers to someone as “slow” or “on the yellow bus”… is insulting and very hurtful to anyone with an intellectual disability when these things are implied by using any form or the word “retard”. Glad that the company pulled the the lipstick….whatever their motive. Kat Von D?… are as ignorant as they come…..hopefully you never experience having a child or loved one who has an intellectual disability

georgia on

I would think people (especially the parents who are complaining) would be EQUALLY bothered by a name like “Underage Red”, but no one seems to have any problem with that one!

bkable on

I personally didn’t get the retard connection – I honestly didn’t.. I think it sounds more closely to leotard but that’s just me. I also don’t have a connection to anyone who has a mental disability (NOT an excuse). If this is truly offensive to those who are connected to someone with mental disabilities then I believe Sephora made the right choice in pulling it. I don’t believe the rest of us necessarily get an opinion of whether someone is easily offended or not.

Char on

What a piece of trash. She and Miley need to go have a twerk – fest.

Steffie on

Maybe it is the company I keep, but I have not heard anyone use the word “retarded” to describe anyone with intellectual disabilities in years. To me, “Celebutard” ONLY makes me think of celebrity idiots.

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