Sofia Vergara's Head & Shoulders Ad Campaign Is a Family Affair

11/05/2013 at 08:00 PM ET

Sofia Vergara Head & Shoulders adsCourtesy Head & Shoulders

Seeing Modern Family knockout Sofia Vergara posing among her family members, one thing becomes clear: Her luscious, full locks are definitely genetic. But as it turns out, the family shares more than just good hair DNA: They also have a favorite beauty product in common.

RELATED PHOTOS: More stars with amazing hair!

Vergara (and eight of her relatives) will be fronting Head & Shoulders’ ad campaign this winter, because, as they note, eight out of nine Vergaras use the shampoo. (The abstainer would be the cousin in the center, who we’re sure would use it if he could.) In fact, Sofia says she’s been using it for more than 20 years. And in this behind-the-scenes photo from the shoot, it’s easy to see why she and her family swear by Head & Shoulders: They all have majorly fabulous hair.

Joining Sofia in the “brunette bombshells” club is her mom Margarita, cousins Rose, Mariana, Marianella and Gloria and her niece Claudia. The gentlemen showing off their locks (or lack thereof) are her son Manolo and cousin Nando. The family had a blast filming together, and if they’re anything like Sofia, we have a feeling we’re in for some very spirited ads come 2014.

What do you think of Vergara’s latest partnership? Are you excited to see the commercials? And seriously. How great is her hair?

–Alex Apatoff

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Showing 32 comments

Anonymous on

Wow. She is already such an attention hog, don’t need to see the whole family. Go away.

Hairdresser on

Ok, so she uses Head and Shoulders, and she goes to Supercuts for her hair cut and color ? Right…I’m sure her personal hair stylist does NOT approve of H&S for her tresses…

Lisa on

I’m so sick of this woman & her hair. She constanly lies about being a natural blonde. Like many brunettes she had blonde hair when she was a toddler and even tho it began growing out brown before she was a teenager she refuses to accept she’s NOT BLONDE. She goes out of her way to say she dyes her hair brown and she’s the only actress in Hollywood with blonde roots. Liar, liar brown roots on fire!

SLB on

Jeeez Louise what an attractive family!!!!

Stephanie on

Hairdresser is right. Not only is it quite unbelievable that Sofia Vergara uses Head & Shoulders, but also that 8 people in a family (that all probably live separately) would use the same shampoo, no matter what brand it is.

mrsmass on

I’m sure they all use it, for whatever fee they were paid to promote the product.

Amy on

HAHAHAHAHA Liar, liar brown roots on fire! FUNNIEST comment ever Lisa! :)

jessica renee on

ok. well, whatever. her mom looks like laura bush.

guest on

haha then whys the guy in the centre bald

Jennifer on

She is naturally blonde .. She’s shown pictures of her through out the years …as a child not jugs toddler and she’s blonde . Haters!

Jennifer on


sister3 on

I can’t believe they are cousins and not her SISTERS – some could pass for her twin. Their family reunions must be a beautiful sight.

Chi on

Aw you are just jealous cuz she’s hot and you’re sitting at your computer inhaling Cheetos.

Bettie on

I get to the point when celebs endorse “everything” they become unbelievable…

Sam on

She is gorgeous. What a beautiful family!

Girlcantdance on

Funny…..the other women are prettier than her. Her face looks weird.

Ingrid on

Ok, her mom looks like Laura Bush. And whats the bald dude in the picture for?

phibzy on

so glad i am not the only one sick of this woman!!! she will slap her name on anything and everything to make a buck!!

Isa on

She is a natural blonde. I used to see on her tv when she was a very young teenager. There are plenty of Latinos who have naturally blonde hair. My family in Mexico have straight up blonde hair and blue eyes. Yes, Mexicans. Obviously you know nothing about Latinos so maybe you should keep your mouth shut.

Tigs on

OMG, LMAO Lisa, good one.

say what on

Ohhhhhh my gosh!!!!!!! Omg! Omg!, It’s Barbara Bush !

Sharon Little on

Rather see this bunch than Kardashian bunch.

Tina on

She’s got a good-looking family. Her son is gorgeous.

Tina on

@Jessica renee, her mom does look just like Laura Bush.

Tina on

Wait, is it Laura Bush or Barbara Bush? I thought Barbara was the older Bush. Anyway, looks just like a Bush. (No pun intended).

RNW on

Good lord, people- it’s just an advertising campaign!

They are a beautiful family!

BBB on

I’m not sure where all the animosity is coming from. Anyway, her family has great hair, good looking bunch. And no one should ever really care about what celebrity endorses a product, they’re all doing it for the money. I never understand why people buy X product because the spokesperson is Y. If you think their hair, eyelashes, skin, etc. are really that great because of the product they’re promoting then you’re just gullible. Just use whatever product works for you, not because some actress does.

kelly on

I just love this woman, anxious to see the ads ;)

Heather on

That’s a funny and unique idea. I like it! Maybe they all do use it. My husband comes from a family of 13 and many of them still use Zest to wash because thats all they used growing up. I think it’s gross that they still use it when there are so many better choices now, but it cracks me up.

whateveryousay on

walking stereotype with a nose & boob job

Lisa on

She was blonde as a child and it darkened with age. Its very common, its called a “lazy gene”. The hair turns its true color as the body matures. Google her old photos and you’ll see in her late teens, early 20’s she began bleaching her hair blonde and she had brown roots. Also, her roots are currently a darker brown than her light brown highlights. Its not hating to tell the plain truth. SHE’S A BRUNETTE, get over it :o)

Ava on

Lisa’s post made no mention of race. You jumped to that conclusion on your own. Get the chip off your shoulder. If you go looking for things to be offended over, you’ll find them weather they exist or not.

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