Sofia Vergara's Head & Shoulders Ad Campaign Is a Family Affair

11/05/2013 at 08:00 PM ET

Sofia Vergara Head & Shoulders adsCourtesy Head & Shoulders

Seeing Modern Family knockout Sofia Vergara posing among her family members, one thing becomes clear: Her luscious, full locks are definitely genetic. But as it turns out, the family shares more than just good hair DNA: They also have a favorite beauty product in common.

RELATED PHOTOS: More stars with amazing hair!

Vergara (and eight of her relatives) will be fronting Head & Shoulders’ ad campaign this winter, because, as they note, eight out of nine Vergaras use the shampoo. (The abstainer would be the cousin in the center, who we’re sure would use it if he could.) In fact, Sofia says she’s been using it for more than 20 years. And in this behind-the-scenes photo from the shoot, it’s easy to see why she and her family swear by Head & Shoulders: They all have majorly fabulous hair.

Joining Sofia in the “brunette bombshells” club is her mom Margarita, cousins Rose, Mariana, Marianella and Gloria and her niece Claudia. The gentlemen showing off their locks (or lack thereof) are her son Manolo and cousin Nando. The family had a blast filming together, and if they’re anything like Sofia, we have a feeling we’re in for some very spirited ads come 2014.

What do you think of Vergara’s latest partnership? Are you excited to see the commercials? And seriously. How great is her hair?

–Alex Apatoff

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Showing 32 comments

Anonymous on

Wow. She is already such an attention hog, don’t need to see the whole family. Go away.

Hairdresser on

Ok, so she uses Head and Shoulders, and she goes to Supercuts for her hair cut and color ? Right…I’m sure her personal hair stylist does NOT approve of H&S for her tresses…

Lisa on

I’m so sick of this woman & her hair. She constanly lies about being a natural blonde. Like many brunettes she had blonde hair when she was a toddler and even tho it began growing out brown before she was a teenager she refuses to accept she’s NOT BLONDE. She goes out of her way to say she dyes her hair brown and she’s the only actress in Hollywood with blonde roots. Liar, liar brown roots on fire!

SLB on

Jeeez Louise what an attractive family!!!!

Stephanie on

Hairdresser is right. Not only is it quite unbelievable that Sofia Vergara uses Head & Shoulders, but also that 8 people in a family (that all probably live separately) would use the same shampoo, no matter what brand it is.

mrsmass on

I’m sure they all use it, for whatever fee they were paid to promote the product.

Amy on

HAHAHAHAHA Liar, liar brown roots on fire! FUNNIEST comment ever Lisa! :)

jessica renee on

ok. well, whatever. her mom looks like laura bush.

guest on

haha then whys the guy in the centre bald

Jennifer on

She is naturally blonde .. She’s shown pictures of her through out the years …as a child not jugs toddler and she’s blonde . Haters!

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