Jay Z and Barneys Holiday Collection: There's a Gift for Everyone On Your List (If You're Gwyneth Paltrow)

09/25/2013 at 04:00 PM ET

Barneys New York announced Wednesday that rapper-slash-mogul Jay Z will be outshining the Christmas tree at their holiday launch this year. For his “A New York Holiday” line for the luxury department store, the star partnered with A-list designers including Balenciaga, Proenza Schouler and Balmain to create limited-edition items ranging from $70 for a tee to $33,900 for the Shawn Carter by Hublot watch that comes with alligator straps and yellow-gold movement, according to WWD.

Starting Nov. 20, you too can get your hands on an item from the BNY SCC (that would be Barneys New York and Shawn Corey Carter) collection at stores and at Barneys.com, and 25% of proceeds will benefit the Shawn Carter Scholarship Foundation. And we’ve already started putting together a shopping guide for the perfect person to purchase all his goodies: Jay-Z’s BFF and connoisseur of the finer things in life, Gwyneth Paltrow.

Jay-Z Barneys Collection
Courtesy Barneys New York

What It Is: Balenciaga black leather backpack, about which designer Alexander Wang said “It was a great pleasure to work with Jay on this special collaboration.” Who It’s For: This sleek, understated knapsack is perfect for Apple Martin to store her schoolbooks and iPad for optimal tutoring on a private plane.

Jay-Z Barneys Collection
Courtesy Barneys New York

What It Is: Balmain black square print scarf. Who It’s For: Paltrow’s mom Blythe Danner, who can’t get into Jay-Z’s music but who can certainly get behind a super-luxe graphic scarf. And think of the joy you’ll have knowing about the secretly subversive present she wears to bridge club!

Jay-Z Barneys Collection
Courtesy Barneys New York

What It Is: Stutterheim raincoat with gold snap buttons. Who It’s For: The gardener, whom you can’t have trimming the hedges in the rain wearing just any old poncho from Costco. The gold snaps add a little more “royal” flair to the grounds of England’s second royal family.

Jay-Z Barneys Collection
Courtesy Barneys New York

What It Is: The Elder Statesman colorblock cashmere blanket. Who It’s For: The nanny, who doesn’t get much time to sleep. A supersoft blanket is perfect for those moments on the jet when Apple is engrossed in games about organic farming and the nanny is able to catch a few winks before arriving at Apple’s riding lessons in Switzerland.

Jay-Z Barneys Collection
Courtesy Barneys New York

What It Is: Hoorsenbuhs 18 karat gold NYC edition double ring. Who It’s For: A little Christmas gift to yourself, Gwyneth! It adds a little edgy flair to your everyday crisp white ensembles, and is perfect for taking on any overly sassy moms at the PTA meeting.

–Alex Apatoff

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Alexis on

How an article about Jay Z suddenly an opportunity to diss Gwyneth Paltrow?????? Jealous much?????Alexis

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