Kim Kardashian's Pure Honey Fragrance Is Here - Get the First Look

09/23/2013 at 09:00 AM ET

Kim Kardashian pure honey Courtesy Pure Honey

Sometimes a new mom just needs a pick-me-up after long, sleepless nights and days spent changing out of spit-up covered sweats. But not every new mom is Kim Kardashian, who can create a whole new fragrance just for that purpose — then sell it to thousands of her fans.

Pure Honey is the fifth perfume in Kardashian’s arsenal, and while her previous fragrances capture the star’s red carpet persona (with names like Glam and Gold), this new one is more personal and sensual.

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“I wanted Pure Honey to be both light and sweet but also powerfully seductive,” Kardashian says in a statement. “As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are.”

There are notes of red rose, freesia, vanilla and musk — and of course, honey, hence the name and the golden color of the scent inside the diamond-inspired bottle. If you’re craving your own fragrant mood boost, check out Kardashian’s latest project at, then let us know if you’re excited to give it a try!

–Alex Apatoff

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Showing 33 comments

tee on

No comments yet? What happened? lol

Mimsy on

I wonder if it smells like Ray-J’s pee or the semen of Reggie Bush, Kris Humphries, Miles Austin, Ray J, Kanye West, Marques Houston, Nick Cannon?

Bettie on

Pure BS $$$$$$

tee on

Finally loving the comments needed a good laugh after the day I am having.

tea7 on

She should call it Fame Without Talent

Iris on

I believe Marc Jacobs new scent is called Honey. Does this broad ever have an original thought?!

Joy on


tarasmom on

Light and sweet…….I bet not. It will probably clear a room in one spray.

Confused on

If you guys hate them sooo much, why even click on the article knowing who its about???

Mary on

No thanks, wouldn’t buy anything the k’s or j’s endorse.

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