WATCH AND SHOP: This Hair Product Will Change Your Life

08/26/2013 at 06:00 AM ET

We could tell you what makes this beauty product so freakin’ amazing, list all the reasons editors are hooked on it and write pages upon pages of why you need to add it to your makeup bag right this second. Or we could just let you see for yourself how incredible it is. Watch and be amazed…

It was an editor at who first turned us on to the ColorWow root touch-up kit. She was getting frustrated that her grays were showing just a few weeks after spending a lot of money to get her color done. She brushed on the product in the bathroom mirror at work then spent a full five minutes marveling at her reflection.

And then she called her salon to push her next color appointment back a few weeks. Yes, it’s that good. (Check out a Vine video of her transformation here.)

SHOP THIS: Another beauty product that will change your life!

One of the coolest parts about this stuff is that’s it’s waterproof, meaning you can jump in the ocean or a pool (or wear it to a spin class and sweat like crazy) without the color washing out. It stays bonded to your strands until you use shampoo on it.

It comes in six shades and as Zoë explains in the video, you can mix them if you have highlights or various tones in your hair.

MORE GREAT FINDS: Check out other beauty products and accessories we’re loving!

Order the kit by clicking here. And don’t forget to enter PEOPLE10 if you’re a new customer to get 10% off your purchase of $50 or more and free shipping. Now start thinking about how you’re going to spend all the money you’ll save by getting your color done at the salon less frequently…

FILED UNDER: Beauty , Hair , Joyus , Shopping
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Showing 19 comments

Color Wow This Root Cover-Up Kit Will Change Your Life (and Save You Mucho Dinero) / US Site on

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Yikes! on

It’s sidewalk chalk…and it’s only $34.50! Come on people, can probably get the same results from some deep pigment eye shadows!

Frostysnowman on

Great idea! But they don’t make red. :-(

Helen on

This is not appealing…it’s chalk and per the video, it looks like chalk on the top of your head. Why would you want that look? It’s WAYYYYY over-priced. What about using the root touch up kits you can get at any store for $5.99? It lasts for weeks, not a day. I wouldn’t buy this.

Mary on

Sorry, but as a hair stylist, her color looked worse after adding this stuff because it really didn’t match and the area she covered looked so brassy! Also for the price, it isn’t a very good deal. Think about it, you don’t get that much product for the price ($34.50) and – using a good amount every day – you will go through it quickly (not to mention the extra time it will take to apply daily)

Kimberley on

None of these products ever have auburn shades.

Missy on

uh…that looks horrible

Amanda on

I work in a salon that *newly* carries the colour wow. I’ll admit it was a weird concept to me but it definitely has its place. Id prefer my clients to use THIS over the cheap drugstore root touch up because those tend to be made with metallics which are terrible for your hair and can potentially cause a chemical reaction when mixed with other hair products. I personally would just live with a little root, but if you can’t, this is a better option. I also thought this was a really bad choice of video, as it looks terrible on there but can actually look good.

Lara17 on

I would love it if it lasted longer. But she said it lasts until your next shampoo and water. I think it would be good in some situations, if you had a night out and your roots were showing, but it’s too expensive for me to not be long lasting.

Victoria on

Rootflage works WAY better and for those looking for reds they make reds. Application is much easier/faster and you get a good size bottle for $20. That little brush is a joke.

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