One Direction's Fragrance Commercial: Yes, There's Sock Smelling Involved

08/25/2013 at 07:18 PM ET

Forget the possible *NSYNC reunion at the VMAs. The biggest boy band news from the weekend is that One Direction released the commercial for their already sold-out fragrance, Our Moment, and boy, is it magical.

RELATED PHOTOS: See the beauty products we can’t leave the drugstore without!

Set to the tune of “My Favorite Things,” the ad features the boys (Harry Styles, Louis Tomlinson, Zayn Malik, Liam Payne and Niall Horan for the uninitiated) sniffing flowers, fruit, aromatic oils — and Liam’s smelly socks. And once the sock scent prank goes down, things get silly.

Watch the video above to see the boys dumping flowers on each other, rubbing fruit juice all over their faces, and much more. We’d hate to ruin the surprise, so go ahead and hit play, then decide if it falls into the “goofy ads” territory already trod by Brad Pitt, Diane Kruger and many others.

Tell us: Are you as obsessed with this ad as you are with One Direction?

–Alex Apatoff

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 4 comments

Crystle on

1D is SOOOOOOOOOOO OVERRATED I miss seeing the Bacstreet Boys on the covers of magazine no fair :( the 90s will always rule

Why on

Why are they even relevant? No talent and they are not even cute…I cannot wait for them to continue the over-exposure and then disappear..circa Jonas Brothers anyone..coudlnt stand them either. #WorstBandEver

our moment perfume price on

Terrific article! This is the kind of information that should be shared
across the internet. Disgrace on the seek engines for not positioning this put up
higher! Come on over and consult with my website .
Thank you =)

南商所大宗商品 on


From Our Partners


Get every new post delivered to your Inbox.

Join 2,513 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters