Kate's Official Baby Portrait Dress: All the Scoop Straight From the Designer

08/20/2013 at 12:25 PM ET

Kate Middleton royal portraitPA/Landov

The Duke and Duchess of Cambridge bucked several longtime traditions for the first official portraits with Prince George. First, the photo was snapped by Kate’s father Michael in his backyard. And second, rather than consult a stylist with racks of designer outfits for the new mom to wear, the princess chose a maternity dress from her own closet — an item that she bought several months ago from the high-street brand (and one of her go-to labels during pregnancy) Séraphine.

She loves the floaty, empire-line “Jolene” dress so much, she bought it in three colors: Fuchsia, navy and blossom print (the latter of which she wore the day after she left the hospital headed for her parents’ home in Bucklebury).

RELATED PHOTOS: See even more fabulous star maternity style here!

It’s clearly a dress that she feels comfortable in and one that suits her new life as a mom. And true to the Duchess’s practical style sensibility, it only costs $79.

“We knew she really liked that dress, but to see her wearing it nearly a month after the birth – it’s so exciting!” says Cecile Reinaud, the founder of the maternity label. “She looks so beautiful in those pictures but also so natural. I think it’s a huge compliment to her that she looks like that in a snapshot, without a top-notch photographer with retouching and everything.”

Seeing as Kate owns twelve items from the brand — they hand-deliver her orders directly to Kensington Palace, just a stone’s throw from their flagship store — Reinaud is thrilled that the princess is still wearing maternity clothes almost one month after giving birth, noting that many celebrities tend to want to show off their unbelievable post-baby shape in regular clothing as soon as possible. “It’s a lovely message to all moms out there: She is not trying to pretend that she’s already lost all her baby weight and that’s really refreshing.”

Looking to nab one of Kate’s favorite dresses for yourself? You’ll have to be patient: It’s on back order until Sept. 16. “We sold over 100 dresses between the hours of 2:00 a.m. and 7:00 a.m.,” Rinaud says. Tell us: Do you love Kate’s dress? And how cute is baby George?

–Monique Jessen

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Showing 61 comments

ubensmom on

An awesome shot of the cute black dog!

lillith on

She does not have baby weight at all, just a little tummy. Love the picture, they look adorable and happy and love that Prince W. has his hand on her a__. Haha! That’s cute.

Jackie on

I have always love and studied the British monarchy. My father’s family goes back to the British. But William is so unique and he as married someone who compliments him and will make a wonderful queen someday. I agree that this photo being natural and untouched is stunning, and having Lupo the dog in it to compliment just shows how down to earth it is… I’m also loving his right hand on her right hip… that’s intimacy they are not afraid to show in public…. they will represent the British people proudly and with grace and dignity. She has several outfits she has recycled over the years…. and yes, she has some expensive outfits. It’s expected of the royalty… just as our American 1st Family does. I don’t say I like it… that’s just how it is… But I’d be damn proud to have Prince William as the future leader of my country… and even his mellowing GrandMother as my leader today….. God Bless the future King George.

Lauren on

Beautiful, happy and classy family!

JD on

“Apparently JD didn’t have anything constructive to say about the pic so had to be a jerk.” Yes @Jillie because name calling is so appropriate. Glad you have the internet for that??

jennrae on

Beautiful photo.

red on

Thanks Aya – why don’t you post a pic of your stomach? No? I thought not.

Cat on

The Duke isn’t wearing his wedding band :O

Jenn on

Cat, Prince William doesn’t wear a wedding band at all. I thought it strange for such a modern couple but to each their own!!

Beautiful family!!

Esther Ross on

They are a beautiful family !

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