Exclusive: Nicki Minaj Talks About Her (Over-the-Top) Ad for Minajesty Fragrance

08/13/2013 at 11:00 AM ET

Nicki Minaj perfumeCourtesy Nicki Minaj

With the ad for her latest fragrance Minajesty (the follow-up scent to her successful Pink Friday), Nicki Minaj continues to do what she does best: makes jaws drop.

We don’t know what to discuss first. The dramatic ruffled gown? The sky-high cotton-candy hair? The bonanza of bling? The throne she’s perched upon? Let’s just say this: Everything about the ad is majorly Minaj.

In the shot, the rapper poses in front of a golden throne with arms stretched wide over her “kingdom.”

“I absolutely love this image and I hope my fans are as excited about it as I am,” Minaj tells PEOPLE exclusively. “This new brand is striking, unforgettable, sexy and full of mystery.” She goes on to say that the photographer (David LaChapelle) perfectly captured her vision, “blending high fashion and pop art in such a remarkable way.”

And the bustier-shaped bottle for Minaj’s scent (infused with notes of peach, tiger orchid and fluffy vanilla) definitely matches the over-the-top new campaign image.

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“I want this fragrance to invite my Barbz [her fans] to celebrate their glamorous side, live in the moment and be outrageous knowing that true power comes from within,” she shares.

Tell us: What do you think of Minaj’s new ad? Does it make you want to be … outrageous?

–Brittany Talarico

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Showing 23 comments

Latanya on

Love the Queen standing at her throne. I shall purchase the fragrance.

Meredith on

The ad is witty and brilliant – I’d buy it!

danton on

reminds me of Oma rosa in a wheelchair

Sammi on

I love Nicki, loved Pink Friday and I am excited to see what this one is like

Miriam on

Pretty much the last celeb in the world I would want to smell like.

OliviaJane on

I would buy it for sure! Love Nicki!

Jes on

Yeah no thanks. Can’t stand her.

Tiffany on

I don’t like this chick.

Katrina on


Guest on

Mariah & Beyonce mixed together.

I love the fragrance from her company, but I don’t like her.

shanna on

She is a b

Lisa M. on

The ad is pretty (I especially like the dress), and the scent sounds delicious, but that bottle is TACKY.

Heidi on

looooooove it. would get married in that dress. and absolutely love her quirky personality. she is raw and honest. can’t hate on that!

Kate on

What’s the difference between vanilla and fluffy vanilla?

Milky on

I hate celeb fragrances. Who’d want to smell like a fast-turnaround, cheap moneymaker endorsed by a random amateur? Also, Minajesty doesn’t flow/make sense

wendy on

I absolute love the first perfume i am always getting asked what im wearing and recieving compliments. Whether u like her or not the perfume is great. Id rec. trying it and i certainly will buy at least one bottle of the new perfume.

Remy on

Fabio called and said ‘ nice pic ‘

charles on

Desperate and tacky, Her career is coming to a close. Lonbg Live LIL KIM!

Lisa on

How about the 22″ waist? lol

Jenny! on

LOL @ Remy I enjoy reading comments but yours really got me giggling.
Forgot to say….. i’ll not be buying the perfume….

Mint on

What is the picture on the bottom left? This ad is tacky!!

Elise on

I think it’s really cool actually, very pretty in a super fun way. Love it! Wish the bottle looked better though!

Antonetta Wenck on

I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later on. Cheers|

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