First Look! Ashlee Simpson Models for Sister Jessica's Clothing Line; 'She's a Fun One to Work With!'

07/31/2013 at 09:00 AM ET

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

Ashlee Simpson‘s style has always differed from her sister Jessica‘s: Jess has always been feminine and frilly, while Ashlee’s rocked an edgier, downtown vibe. But mom Tina Simpson says there’s a simpler difference between the two.

“[Ashlee’s] boobs aren’t as big!” she tells PEOPLE at the Jessica Simpson Fall 2013 collection launch in N.Y.C..

“True that!” Ashlee says, laughing. “[Jessica’s] a bit more girly, and I kind of like to bring an edge to my looks. I do like to be in dresses, I just like to toughen it.”

The two sisters may be very different on the surface, but that didn’t stop new mom Jessica from making her little sis the face of the line for fall. Their differing styles appear to mix in these exclusive first-look photos of the campaign, with Ashlee bringing a little fierceness to the feminine clothes.

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

“I have a pretty cool sister with an amazing sense of style, and I was honored to get to do the shoot,” says Ashlee, who collaborates on the brand as well, contributing to the tween line. “We keep it in the family. Jessica’s a fun one to work with.”

RELATED PHOTOS: See more celebrity ad campaigns we love!

Shooting the campaign with Ellen von Unwerth wasn’t just playing dress-up, though—things got a little messy on set.

“We were all having a good time, kicking dirt in pretty dresses,” Ashlee says. “They did tell us to look for ticks! And I was like, ‘Okay, I’m just going to roll in the dirt.”

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

And did Ashlee invoke sisterly rights and “borrow” anything from the shoot? Yes, she confesses. “There’s a shot that I have a maroon dress on in, and it was so beautiful,” she says. “I love that dress — it was my favorite.” Have a favorite yourself? You can shop the collection in all major department stores this fall.

Tell us: What do you think of Ashlee’s modeling shots for her sister’s clothing line?

–Jeff Nelson

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Showing 82 comments

mrmonkee on

She is very good looking. Modeling might be her forte.

sally on

I have never found her to be cute. I do think it’s tacky that the only job she can get is via her sister!

LisaC on

Why do they even bother doing shoots? They photoshop these people to the point where they don’t even look like themselves, so why not just use a mannequin.

Rae on

Why are both Jessica Simpsons parents always talking about her boobs? It’s disturbing.

Lynz on

BOOOOOOOTS!! I CAN’T WAIT FOR FALL!!!! Having to dress work appropriate when its hot out is annoying. Having said that, she looks HOT!

Dianab on

She looks absolutely beautiful in these photos regardless…she is modeling..just like all the other models who are made up….to question whether this is the only gig she can get is so classless and rude….

Eme on

She’s gorgeous, love her as a model!!!

Katoolav on

Rae on July 31st, 2013
Why are both Jessica Simpsons parents always talking about her boobs? It’s disturbing.

I was thinking the exact same thing!

Just Me on

Ashlee is finally coming into her own after being in her sister’s shadow most of her life…she’s turned into a beautiful young woman. The rude comments made on here show the true lack of class on the part of the posters. I do agree about Jessica’s family always commenting on her boobs tho…talk about lack of class and making the younger child feel inferior even as an adult….

lexi on

shes very beautiful and looks great!!

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