First Look! Ashlee Simpson Models for Sister Jessica's Clothing Line; 'She's a Fun One to Work With!'

07/31/2013 at 09:00 AM ET

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

Ashlee Simpson‘s style has always differed from her sister Jessica‘s: Jess has always been feminine and frilly, while Ashlee’s rocked an edgier, downtown vibe. But mom Tina Simpson says there’s a simpler difference between the two.

“[Ashlee’s] boobs aren’t as big!” she tells PEOPLE at the Jessica Simpson Fall 2013 collection launch in N.Y.C..

“True that!” Ashlee says, laughing. “[Jessica’s] a bit more girly, and I kind of like to bring an edge to my looks. I do like to be in dresses, I just like to toughen it.”

The two sisters may be very different on the surface, but that didn’t stop new mom Jessica from making her little sis the face of the line for fall. Their differing styles appear to mix in these exclusive first-look photos of the campaign, with Ashlee bringing a little fierceness to the feminine clothes.

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

“I have a pretty cool sister with an amazing sense of style, and I was honored to get to do the shoot,” says Ashlee, who collaborates on the brand as well, contributing to the tween line. “We keep it in the family. Jessica’s a fun one to work with.”

RELATED PHOTOS: See more celebrity ad campaigns we love!

Shooting the campaign with Ellen von Unwerth wasn’t just playing dress-up, though—things got a little messy on set.

“We were all having a good time, kicking dirt in pretty dresses,” Ashlee says. “They did tell us to look for ticks! And I was like, ‘Okay, I’m just going to roll in the dirt.”

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

And did Ashlee invoke sisterly rights and “borrow” anything from the shoot? Yes, she confesses. “There’s a shot that I have a maroon dress on in, and it was so beautiful,” she says. “I love that dress — it was my favorite.” Have a favorite yourself? You can shop the collection in all major department stores this fall.

Tell us: What do you think of Ashlee’s modeling shots for her sister’s clothing line?

–Jeff Nelson

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Showing 82 comments

theda on

I think she has turned into a great looking young woman. Love the shots of her in Jess’ clothes.

Deanna on

Jessica is still the pretty one with talent. Not trying to be mean, but Ashely has been riding her sister’s name and coattails for years.

Gianna on

Ashley looks so much better since she had her nose job. Congrats to her.

Veronica on

Lovely photos. I can’t really get a good idea of the clothing, but very pretty. It is not “tacky”, think about it this way – it is really nice that they like to work together, my brother hates my guts. Well, he hates everyone, so I’m in good company

R. McGowan on

She looks amazing! Beautiful line, I’d love to have some pieces to mix & match!

Me on

WOW!! Really nice pictures. She could totally model. I doubt this is the only gig she can get. She looks beautiful.

Kenzie on

You guys are taking the boob thign way too seriously. They’re boobs. Boobs. We joke around about boobs in our family too, because we have a sense a humor, and just like the Simpson’s there were only daughters. We joke we “don’t need a bra – two bandaids shoudl do it!” That’s the sense of humor of the guys in our family. It’s funny. They’re boobs. Relax. Everybody has a pair.

Ella on

I SOOOO agree! Why is her whole family obsessed with Jessica’s boobs? I find it amazing that JS has managed to have a real career…good on her. She’s not as dumb as she acts I think. Her clothes are pretty decent.

ohmyme on

Ashley looks FABULOUS! I just LOVE Jessica Simpson’s line of shoes, but now I can indulge in buying some of her clothes now! Very exciting!

Chandra on

I love Ashley Simpson she is pretty and fashionable.She sings good.I like her more than Jessica.

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