Emily Maynard Gives Us a Personal Look at Her New Jewelry Line

07/18/2013 at 11:21 AM ET

Emily Maynard jewelryCourtesy Emily Maynard
She may not have landed permanent arm candy on The Bachelorette, but Emily Maynard doesn’t mind — she’s designing her own these days.

The Southern beauty, who was not afraid of a little bling on the show, just launched her own jewelry line, Emily Maynard for Towne & Reese.

Inspired by “antique shows, my mother’s jewelry boxes, just anything around me,” Maynard’s designs showcase tribal details with many pops of color, as she shows in these exclusive peeks at her own personal jewelry boxes and dresser display, now stocked full of her designs.

“I love jewelry,” she tells PEOPLE. “One of the fun parts of it is there’s no right or wrong way to wear it. As long as it makes you feel good, who cares what other people think?”

RELATED: Check out the most genius jewelry storage we’ve ever seen!

But in case you do want a few styling tips for the statement pieces in the collection, Maynard models some of her standout designs on her own site, matching her pieces with anything from denim shirts to neon pants.

Just don’t ask to her to choose one favorite: “It’s like picking one of your children!” she says. “But I will say I wear the Susie, Bethany and Scarlett the most. I have two of each and I stack them together.”

With all of her pieces featuring real girls’ names, it’s no wonder she feels like she’s playing favorites with her kids. Thankfully, she only has one daughter, Ricki (whom you can see in the framed photo on her dresser); she not only inspired many of the neon bracelets like the Madison and Laney, but also makes for enthusiastic advertising.

“I gave Ricki the Scarlett bracelet and she took it off a lot to show everyone at school, so it came back all bent. Sometimes I catch her trying to put it on the cats and dogs,” she says with a laugh.

So what will their pets be wearing next? Maynard promise slots of “rich fall and winter colors” like emerald green, plus plenty more rings, “because I wear rings every day.” And when she’s designing rings this cute (and affordable!) who needs a Neil Lane diamond number?

Tell us: What do you think of Maynard’s new endeavor?

–Rosie Lai

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Showing 28 comments

Romeo on

Hey there just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue solved soon. Many thanks

StyleWatch on

Thanks for letting us know, Romeo – are you seeing it in all posts or just this one? It’s checking out on our end but we’ll keep investigating if you let us know a few more details!

DaisyMoon on

I think Emily has great style, but most of the pieces above look big and gaudy.

Anonymous on

i thought we were finally done with her.

Vicki Amoros on

She really needs to stop wanting to be in the limelight. It’s over.

Cyndi on

Tacky and cheap looking, just like um….

Dezz on


guest on

At least they are affordable. You never know what might be cute. My 2 favorite bracelets are a Jessica Simpson and J.Lo bracelet and I am definiately not a fan of their “talent”.

Marcia on

Not really my taste.

LOL! on

It’s a good thing that she doesn’t care what other people think.

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