Jennifer Garner's Max Mara Ad: Go Behind the Scenes

07/15/2013 at 06:05 PM ET

Max Mara Jennifer Garner Courtesy Max Mara

Jennifer Garner is one classy lady, which is why we were excited to find out that the rumors were true: She’s the new face of the equally classy Max Mara.

The collaboration marks Garner’s first time as the face of a fashion brand, as well as Max Mara’s first celebrity spokesperson, according to WWD.

RELATED: Vote on more star style in Last Night’s Look!

In the photos, Garner poses for photographer Mario Sorrenti wearing a luxe camel coat and Max Mara’s new statement handbag, the JBag, of which she’s now a big fan. “I like the size of the JBag,” Garner said in a statement. “I like that it’s big enough to carry anything you want to stuff in there, but it’s small enough that you won’t lose your keys!”

She also said that she’s a natural fit for the Italian fashion house. “My style is pragmatic,” she said. “I like to wear garments that have a real luxurious texture and feel good against the skin.”

And the line’s chairman Luigi Maramotti agreed, telling WWD, “Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests, a family and values. She is a real woman and embodies the Max Mara woman, she perfectly reflects our image.”

Max Mara Jennifer Garner Courtesy Max Mara

Tell us: What do you think of Garner’s new venture?

–Alex Apatoff

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 41 comments

Lolita on

She is a pretty woman and a great hands on mom. She has the prettiest dimples. Ben is a lucky guy.

Mary on

It’s about time! She’s a lovely down home girl with a level head on her shoulders and she wears clothes beautifully.

Leon on

There’s nothing remotely attractive about her, and there never will be.


She is BEAUTIFUL!!!!

1lady4 on

@Leon u need Anger Managment .

B on

No offense to Jennifer but her everyday fashion is very dumpy and off putting and sometimes ill-fitted, not practical, just ordinary. Her red carpet fashion sense is bought and paid for; it’s someone else’s handy work, so she can’t clam that.

But good for her. lol

Lizzy M on

I love Jennifer Garner as a person, but I really don’t think she’s attractive enough to pull off a high fashion label campaign. Maybe something like Gap or Old Navy, but this is not a good fit.

Julia on

I adore Jennifer Garner. She is the girl next door and really seems like someone you could be friends with. I love how she and Ben are so down to earth and humble and have no ego what so ever.

Plus, I love her and Ben together as a couple and as an actor/actress in their own right.

I have never heard of this brand before, but I will definitely Google it to learn more.

Eva on

There’s no fantasy to Jennifer Garner’s image. I think the allure of fashion, particularly in the accessories department (which is financially more accessible than haute couture) is buying a piece of the label’s fantasy. She seems like a nice person and I am in awe of what a great job she does keeping her family life normal in Hollywood. But she can’t sell me anything because she is so normal. That’s in no way meant to be a criticism of Jennifer’s image. Normal is good- it’s just not fashion.

1 | 2 | 3 | 4 | 5 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,514 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters