Exclusive: Adam Levine's First Fragrance Video Is Super-Sexy (Naturally)

06/19/2013 at 09:00 AM ET

“All right. I typically hate celebrity fragrances,” Adam Levine admits in the first few seconds of this video, promoting his (what else?) celebrity fragrance.

Of course, that’s not news — he’s been enduring teasing about his latest endeavor for months now.

But in this two-minute spot (directed by Travis Schneider) for his two new fragrances, he makes a pretty convincing argument for why he went back on his initial celeb scent ban.

PHOTOS: Your summer scent finder, right this way!

In between engine-revving shots of men on motorcycles, models getting risqué and Levine in a beat-up tee, the Maroon 5 frontman says “I want[ed] to be involved every step of the way, whether it’s the design of the bottle, the way it smells on a woman,” he says. “It’s very basic, very classic. The anti-celebrity fragrance, very simple.”

For lots more on why the star is thrilled about the scents (spoiler: “they make people feel good about themselves, and that’s a good thing to do”) watch the sexy video above and check out his fragrances at Macy’s.

Tell us: What do you think of Levine’s about-face? Will you check out his scents?

–Alex Apatoff

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Showing 37 comments

Heidi on

It’s already in Canada, and I really like the scent for a woman. It is definitely well made and the scent is different than anything else I’ve worn – but also classic.

The only other celeb fragrance I like is SJP’s Lovely

Posh66 on

Super sexy video? The man didn’t even take off his shirt so we could see his tattoos! #bitterly disappointed

StyleWatch on

Posh66, we feel your pain!

ala on


Debbie on

Adam Levine sure does hate a lot of things, doesn’t he? Strong word.

Diane on

I have the cologne and I love it! Its light and fresh but the scent is there. Good Job, Adam!

Tiffany on

I think fragrance by a celebrity is like any other thing they put their name on; whether it’s clothes, shoes, makeup, etc. They aren’t trying to make people smell like them (something I have heard before). I have SJP’s Lovely and NYC is my fave! I like some of Britney Spears and Taylor Swift. I like it if it smells good!

Kale on


Michele on

his “about-face” is hypocritical. There he goes using that word hate again. or maybe he’ll come back and say it was a joke that he “hates celebrity fragances” to get him off the hook of being hypocritcal. No wait, he won’t say it was a joke, he’ll give us the definition, again.

Kale on

what a Hypocrite!!!!!

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