Is Gisele Bündchen Poking Fun at Beauty-Obsessed Stars in This Video?

06/06/2013 at 12:54 PM ET

In a new video from Vogue Italia (watch below), the magazine’s June cover model Gisele Bündchen is shown getting a whole slew of beauty treatments that range from the run-of-the-mill (a pedicure) to the totally wacky (a vampire facial and butt cupping).

And we couldn’t help but watch the latter two “activities” and wonder if the video wasn’t meant to be a subtle dig at certain Hollywood stars (we’re thinking of two in particular — their names rhyme with Shmim Shmardashian and Shwyneth Shaltrow) who engage in over-the-top beauty practices.

Gwyneth Paltrow and Jennifer Aniston have both famously tried cupping, though we doubt they did it as Bündchen did, while wearing nothing but a majorly blinged-out necklace on backward (see the :27 minute mark of the above video). The practice, in which small cups are suctioned to the person’s back (or other part of the body, in the case of Bündchen), is thought to promote blood flow and healing.


As for the vampire facial, Kim Kardashian was the first celeb to bring it to our attention when she shared an Insta selfie of her bloody face post-treatment. The process involves (are you sitting down for this?) extracting the patient’s blood, separating the platelets and working it back into the skin. “I love trying anything that makes you look and feel youthful,” Kardashian revealed. So it makes sense she tried the facial, which is said to lift and plump the skin.

Bündchen appears to be taking a selfie of her vampire facial as well at the :49 minute mark. Just a coincidence or a commentary on Kardashian’s social media share?

What do you think of the video? Do you think it’s meant to send a message about Hollywood’s kinda-crazy beauty treatments?

–Zoë Ruderman

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Showing 28 comments

ASh on

Gisele is a biotch, period. Go away.

Rachel on

She’s gorg

Nat on

To ASh, you would be a biotch too if you looked like her, jealous? She may not always say smart things, but a #1 model she is, and i bet being a biotch helped her career along the way, have you seen many wallflowers having successful careers?

heather on

if she’s trying to send a message, the only message is that she’s a hypocrite.

Alex on

Anyone who pokes fun at Kim Kardashian is alright with me.

wtEffer on

this just makes her hotter!
go gisele

DaisyMoon on

Great body, ok face..

Sammi on

Wtf did I just watch…

Guest on

butt-a-face, Gisele! Everything is good, “but – her – face”, looks like a dude!

Jeeny on

Please, this woman is so self absorbed. She probably does this herself and I find her incredibly tacky. Her attitude stinks big time and I think fame has gotten to her head and she needs a dose of reality and a wake up call.

GuesT on

Brutta faccia

Sara on

says the super model..

Tara on

i think it’s adorable how gisele tries to imply that “she” is a female.

Deb on

lovrd it.hysterial and she is so beautiful doing anything

Megan on

YES it’s meant to send a message about beauty treatments. The whole thing is sarcastic and tongue-in-cheek. The thing that makes me nuts is Kim K. is gorgeous and she keeps doing these weird treatments, injections, etc. Leave yourself alone; you are messing with something that was nice to start with! She’s proving to be so insecure…all the beauty obsessions and the whole “Kanye replacing her wardrobe thing.” I wish she would realize that she was strong and pretty to start with and now she’s throwing herself under the bus.

sue on

She kinda looks (face) and sounds like a dude. She seems so arrogant I have never liked her. I doubt she’d bother to make a point other than “look at me!”

Rebecca on

idk how she is the most paid model in the world!!! there are models that are way better then her example coco rocha she is amazing!!!!

jamesy on

Gisele is gorgeous! What are people talking about she looks like a man! She is sooooo beautiful and down to earth. She is foreign so she doesn’t always use the best words or phrasing but I don’t blame her for that.

Prc on

G is a goddess. Eat ur heart out haters

MK on

Gisele is the one and only supermodel ! Go away haters!

Bia on

Her looks have brought her millions!!!! Jealous much?????

maama on

sexy lady

nadia on

She has a fortune and one hot husband. She must be doing something right!

kate on

First no she is not. This is style and people know nothing about vogue italia? Lol. This is what italian vogue does. Poke fun at real life. Gisele is just the model. But if people belive her well she is one amazing model. Thats what models do. Tell stories in their pictures. Well good models that is. Her face is indescribably beautiful and has made her 1 billion dollars. She gives so much to charity. Girls are soooooo jealous of her and I can see why!

Nicolette Schonken on

Gisele sure knows what works. I bought the Bellabaci Cupping Therapy massage system online, best purchase I ever made!

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