Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

Brandy on

As a company, A&F has the right to market to whomever they choose. That’s just business. I do however, have issue with a few things here.

First, the statement issues by the CEO was inappropriate on many levels. We already have a stigma with today’s youth that requires us to have “perfect” bodies. Reality is we are not all “perfect”. That doesn’t make us less attractive or uncool. I frankly, would rather see a girl with curves and confidence tha. A twig just trying to fit in with the “cool” crowd.

As a mom if kids who try to keep up with the trends, your stores are ridiculous! Your clothes are no better than what I could get at H&M, Forever XXI or even Target. They shrink, rip, stain, get lost just like anything else.

To Sarah, get over yourself. You too will exceed a size 10 someday and realize that’s not big at all and most definitely not obeise. Enjoy your selfcentered attitude because no one likes a snotty stuck up… I’m too nice to finish that thought.

James on

I’m ashamed to say now that I used to shop there when I was a young adult. Now I’m not really their target market anymore, but it’s hard to imagine myself continuing to wear the several items I still own: cap, shirts, board shorts, t-shirts.

Sarah on

Lol. The picture of Mike Jeffries is bizarre and slightly terrifying. Is he insinuating he was/is one of the cool kids? Because I’m pretty sure the cool kids don’t refer to themselves as “cool kids” anymore. Or look like a restalin filled Gary Busey.

by the way on

Sarah, get a grip.

amber on

let me add one more thing i see this as a marketing stratagy to bring in more people to wear this type of clothing to bring up sales…. well played MR. CEO well played… get a bunch of plus sized woman to your stores just to spite you… AGAIN well played.

jessica on

Regardless of whether what he said was right or wrong, I’m surprised that everyone else didn’t already know this? I thought it was always a given that that is/was A&F’s unspoken angle. They cater to the insecure kids and young adults with superiority complexes.

miranda on

My goodness people get over yourselves. These days everyone is looking to be offended. Yes, the guy seems like a jerk. They have every right to sell whatever they want. Find real things to complain about. If you don’t like it…don’t buy it and call it a day. Enough whining!

TG on

I think A&F only made that statement because of the back lash. I would bet they still feel the same way. We can simply not shop there. Their point of view is not very shocking; it’s kind of obvious.

I remember back in high school ( 1998 ) A&F was the cool place to shop, like lots of other stores. I honestly didn’t think people still shopped there. LOL!

Jenn on

We will never shop there again and haven’t in some time. Not only are the CEO’s in poor taste but the actual brand itself is a source of bullying. Children and teens are placed into categories based on clothing, shoes, wealth and this brand is an actual power play over the “haves” and “have nots. It’s about time they are pressured to be more conscience.

Sarah on

I can’t believe Mr. Jeffries had the nerve to say anything derogatory about anyone with a face like that!!!

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