Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

Ketrinna on

Ok so people keep making the torrid connection with only selling plus sized clothes….you do know they are owned by hot topic? Hot topic started the store because they didn’t carry the larger sizes themselves. And anyway yes it is America so you can sell what you want… But do you see torrid and layne Bryant bashing people who are not plus sized? That was his problem not what he sells, it was his attitude.

Jamie on

Just because they carry certain sizes doesn’t make them discriminatory. Do you expect Gymboree to carry an adult size? No, because it’s a baby store. A&f is a teen/young adult directed store. So don’t expect them to have size 2x when most teens are not that size. Might as well boycott AE, Forever 21, and Aeropostale as well.

Unknown on

This comment is directed at Sarah…I feel sad for you!! Sad that you have no compassion for people that would maybe love to be a smaller size but can’t because of their gentic make up. How sad that you can’t see past the end of your up turned nose that those people that may just be over a size 10 is a nurse who is going to end up saving your life, or a person who will serve you your next meal at a restaurant or whatever it may be…know that they have feelings and just because they are not a perfect size 4, does not make them any less of human being.

Sarah on

I stopped shopping there when I was in high school. I definitely could have fit into their clothes (then anyway), but no one asked if they could help me find something, no one acknowledged that I was in the store, but 30 seconds later a couple of super skinny girls walked in and they were all over them offering help. I don’t care what A&F says anymore, It is sad that they put this type of image into children’s minds, but honestly what can we do about it? There is no law that says it’s discriminatory not to carry clothes above a size 10. Really the store is hurting itself financially because they are missing out on all the sales that plus size people might give them. So if you don’t like it, don’t shop there.

jackie on

He still hasn’t apologized …the company claims to support diversity and inclusion however these values are not shared by their CEO…so I call BS!! BTW people are always saying that overweight people have a greater chance of getting cancer and dying…guess what? skinny people die of cancer and other things tooo…we all die eventually

amber on

as a plus size woman who is losing the weight to get into modeling … i’m sadden by this. even if he did ( company ) make new changes to fit the everyday woman … why ? you just made a lot of plus sized woman and other people mad … no name calling here… just a lot of tears for a man who has no respect for anyone…

Jane on

First of all, I am obese at 5’2″, weighing 185 lbs. However, that said, while the CEO used a very poor choice of words, his company is entitled to make clothes for up to size 10. I shop at plus stores where sizes START at 14 and go up but I don’t see anyone saying they should be manufacturing/selling clothes for smaller people. I buy lingerie at a women’s lingerie shop but not a single person has been saying they should also sell mens’s undies. So, other than his rude and insensitive choice of words, I don’t have a problem with the company’s stance on sizes they sell. because I don’t expect every single manufacturer and store out there to cater to every single last group of people. I mean, really?

running mom on

This is crazy!!!! I’m a size 8 & probably would wear a size 10 at A&F. I understand not carrying a size 26 but carrying up to a size 16 or 18 is acceptable and not promoting obesity!! on the other hand I do agree with the fact that the company should have the right to dictate what sizes they carry, no matter how socially wrong it may be. Still, shame on A&F!!!!

Lisa on

His attitude sucks horribly, whomever he thinks are the “cool kids”, well then he can go hang out with them. And for anyone that thinks size 10 or 12 is plus sized is absolutely wrong…today’s society is so warped, it’s ridiculous to think a stick figure is attractive. I would rather have some meat on my bones and have confidence.

Mommy Tyler Moore on

I actually didn’t care if they chose not to carry the XL sizes. What I cared about was the comments he made and until he apologizes for those statements or is replaced by the company, we will no longer shop there, whether they carry XXXL or not.

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