Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

Jane on

Who still shops at this place???

Lori on

I will never shop there! He was speaking his mind in the first place. He’s not going to change it. This is pr repair that is worthless.Shop elsewhere. Especially in stores that embrace all types of bodies!

Carol d on

As an eating disorder survivor, I boycott this company. Inexcusable. Really, just take a look at the man saying it (the pic).

Kristen on

The discussion about expanding the clothing size isn’t the issue. The issue is this is a mean-spirited company who sells sex to tweens and has offensive attitudes. Besides, they stopped being cool about 10 years ago, right? There are so many other choices!

Talie on

Amazing how A&F are in damage control now that they’ve figured out that the majority of people aren’t a size 0 and they have friends who support them against bullies like them.

I am a small size and I’ll never buy there again as I don’t want to be seen supporting such ignorant views.

Cici on

I am never going to shop there again and it’s not because I can’t fit it’s the price how are you people supposed to afford those prices and quoting ” a lot people don’t belong in our clothes” what? It doesn’t matter that he apologized that just a dumb thing to say

Kelly P. on

This just makes me want to wear their clothes even more. Seriously, I can’t believe all of the wasted energy so everyone can feel “normal”. If people weren’t so judgemental in the first place it would never have been an issue to begin with.

prustcw on

The size remarks coming from someone that unattractive. Who

nadia on

Not carrying bigger sizes is not discrimination. Under that ideology, isn’t Lane Bryant doing the same thing, just against smaller people?
I don’t have a problem with A&F not carrying bigger sizes. Try shopping in Europe or Asia for ‘bigger’ sizes. My issue is with his comments on being cool, popular, and good looking. First of all, beauty is in the eye of the beholder, but most people can agree that the A&F CEO is not good looking at all. Two, being popular has nothing to do with the clothes you wear and how good looking you are. And three, what defines being cool or popular? How many friends you have? You can have a lot of friends and a lot more enemies at the same time.

Kris on

I’m just under a size 10 but I won’t buy their over-priced Bangladesh-made clothes. I stepped into one of their stores a couple yrs ago to get a cool reception from the sales associate on the floor, almost like I didn’t belong in there, and walked out. And Jeffries himself needs to apologize instead of this ‘faux-pology’. A & F will surely go bust eventually, especically when there are other nice, more affortable retailers to shop at.

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