Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

Kim on

Too little too late. Oh and Jeffries, no amount of apologizing can make up for the fact that you’re a total d-bag.

kim on

you know i was a sizee 00 all thru school and after my kids & after fighting middle age ect … i know how it feel to be berated for being a plus size … this man with his big ass lips wants to deal with only cool kids what did your mother pay kids to play with you???? just because your skinny doesn’t make you cool!!! you sir should be ashamed of your self!!!!

Lala on

I don’t see what the big deal is, about them not carrying larger sizes. Nobody has any problem with Torrid, or Lane Bryant, only catering to plus sizes. The part I have a problem with, is when he stated that the “cool kids” were his demographic. He seems like someone who was bullied himself, so he decided to make his own ‘exclusive’ club. Lame guy.

Lynn on

This is the man that only wants stick thin perfect models in his clothes? He needs to look in the mirror and see how monsterous he looks.

Kelly on

The girl Sarah who commented I’d like to say not everyone over a size 10 (i’m a size 12) is overweight. I am a female over 6’2″ feet tall weighing just over 165 and I am not fat at all so why should you look down on me because my size is bigger than normal. People are shaped differently and have different reasons for being in bigger sizes. Height, genetics, illnesses and disease can cause people to be a little bigger. Frankly, some people would rather have shapely figure than be a tiny, malnourished person. You might as well take a job for these elitist bullies because your attitude fits right in. I won’t ever understand how anyone can make another persons size their business, not a huge corporation, not Sarah, not anyone. They all should get a life.

Bettie on

Too late, I will never purchase a thing from there. BTW the CEO, does he have a mirror? Lordy he is far from beautiful, inside or out!

Dana on

I’m sorry but I totally disagree! That is like saying it is unfair to have a Lane Bryant or a Big & Tall store carry sizes that will not fit someone smaller. Abercrombie clothes are geared towards people who are not overweight. What is next? Banning bikinis because not everyone can wear one? His attitude does suck, but it is not bullying and people need to lay off the ‘bully” label because it is losing its meaning by using it for everything that isn’t PC.


Sorry – too little too late!

Kelly on

I don’t have a problem with what size they carry; that is their right. Like others have said Lane Bryant and other stores cater to larger sizes. What does bother me and probably most people is that he says he only want the cool kids to shop in his store. Exactly this kind of thought process that creates bullying and kids with body image and emotional issues. Not a healthy view point at all. And beyond that; he’s just a jerk so I wish a large corporation wouldn’t pay him an obscene amount of money to publicly be a jerk.

Jody on

Jeffries is NOT a good looking man , inside or outside !

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