Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

Diane on

I think they shold fire Mike. Then, maybe, they’ll have gone far enough to appease me

menotyou on

The dude in the bubble there, is that Jeffries the CEO? Cause my god, if it is, UG-A-LEEEE. No, make that FUG-A-LEEEEE. And this is the guy who dictates who is “cool” and who isn’t? I cannot stop laughing.

Oh, and the only reason they are giving in is because they’re brand is in danger, they still couldn’t care less about anyone besides the skinny and beautiful.

Katrina on

I have never shopped at this store, but it’s not due to sizes. It’s becuase I refuse to pay $50 for a graphic t-shirt. That being said, I honestly feel they can market and sell clothes to their desired demographic. At the same time, they should be prepared to lose that demographic and MORE, as shoppers refuse to patronize the store due to having an ignorant and narrow-minded executive issuing weak and insincere apologies.

Tiffany on

I don’t care if he apologized or made the clothes bigger. He said what he said and you can’t take it back. I will never buy my kids those clothes, you can believe that!

Sarah on

I admit I have Abercrombie clothes in my closet. But NEVER will I wear them AGAIN. Noone should support the owner of a company who is as biased as Jeffries is. He probably hates blacks, poor people, people with curly hair, one-armed people, fair-skinned people… I could go on and on. Who would support such crazy behavior? The only way to punish this guy for his arrogant attitude is STRAIGHT in the pocketbook. And ps- obviously he does not own a mirror, or he would have never opened his Gary-Busey mouth.

Alayna on

What shocks me most about what he said- was not that he thought it b/c people have some pretty insensitive and mean thoughts but that he was crazy enough to say it out loud. He had to have known people would not like it. And while I am sure it gave his store a lot of publicity and press it wasn’t good publicity. I know if I had a daughter I wouldn’t let her buy clothing there after he said those comments and I feel bad saying that I have clothing from that store….I barely wear it anymore not b/c of what he said but b/c the store is targeted to younger people and I’m in my 20’s and I suffer from anorexia and bulimia for the last 10 years.

lorelie on

too little too late, suck it A and F will never give you another dime of my money and I hope no one else does either.

Ali on

Sarah – 2 things… I hope you never teach your children that crud and just shut up!

angelina on

I have very little hope they will do what they say what the prove again is the owner is a jerk and come on the only reason he is saying sorry is because his bored members are making him

Tiffany on

All people do not fit in a cook-cutter size, there is no such thing. While I agree that people should be healthy that’s not the same as skinny.

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