Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

Amy on

A clothing designer who caters to skinny, gorgeous people?? Now there’s a shocker. (yawn) To all the people out there who are bothered by this: life must be hard for you.

guest on

Who cares, A&F is lame and always has been. There are plenty of higher end and classier places to shop. I don’t know why people get upset over companies that don’t want their business; it’s their loss, shop somewhere better!

Alexandra on

Never again will I set foot in this store or will my kids. Jeffries is nothing but an arrogant ass who needs to to shut his mouth and look in the mirror. What a pig! How rude and childish of him to criticize people. He certainly is not one to talk!

maya on

They have the right to carry the sizes they want – there are plenty of stores that sell to plus sizes, petites, talls… exclusively. That doesn’t turn me off of them, but that guy’s attitude sure did.

Ricki T on

No, I think they cater to the young , thin crowd with that attitude labels mean acceptance. As a plus sized woman in Canada, it is very hard to find clothing. The select of stores is small and the selection is smaller. Apparently being overweight means you can’t look cute and on trend and in an area with now few stores with plus size selection we are all wearing the same things. Oh by the way went looking for a dress today and found out that Winners in my area dropped there sizes over 16 so now there is one less store yet again.

Lisa on

honestly, so much to do over nothing. Is Lane Bryant going to be sued because it doesn’t carry sizes under 14? The CEO’s comments may have been insensitive but it’s a fact that branded are directed at certain demographics. Can I fit into A&F? No. I’m a size 14-16. But you know what? Even back in the days when I was a size 2-4 (oh, I miss those days) I couldn’t wear their stuff because I still had hips and boobs and their line just isn’t designed for that. Big deal. I do wish there were more flattering clothes for me at my current size but that doesn’t mean that A&F is evil for having a certain customer in mind.

Ivixen on

I won’t shop there. And no, I don’t believe they are sincere.

Gail Carpenter on

Get real people. I agree that all people are beautiful, but I also believe in freedom of speech and in the right of private industry to sell to a specific demographic. I also agree that they should be able to hire who they want. These aren’t government jobs and they aren’t government uniforms. I won’t shop there, never did, I also don’t watch movies I think are offensive or listen to music I find grating. That doesn’t mean I think the makers of the movies or the music should be shut down. I believe as a parent that it is my responsibility to raise children with values consistent with my own and not expect others to carry that responsibility.

C Scott on

Little too late.

jen on

You can’t unring a bell

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